With Election Day fast approaching, and social platforms increasingly looking to ensure that they’ve done all they can to avoid being blamed for influencing the final outcome one way or another, YouTube has today outlined its latest set of prompts and reminders to help users get authoritative information about the poll on the big day. First off,…
When you’re outlining your ad campaigns, reach is obviously a key factor, but frequency – how many times each user is shown your ad – is also an important consideration, and can have a significant impact on response and performance. But how much is too much – how many times should you show your ad…
As TikTok continues to grow, and remains in operation in the US, despite a White House Executive Order for its sale, it also continues to churn out new stars, its own platform celebrities who themselves continue to grow and expand their audience reach, and become businesses in their own right, based on their short video clips. This…
With the holiday period fast approaching, and retailers looking to make a big sales push to end a tough year, Pinterest has this week announced a range of new features designed to help merchants maximize reach and sales in the period, including new ‘storefront’ profiles and a new shopping ad format. Here’s what’s been announced: First off,…
With live-streaming having something of a renaissance in 2020, as people look to replace their lost social interactions as best they can, Instagram has today announced two new options to help users maximize their IG Live streams. First off, Instagram is extending the time limit for its live streams from the current 60 minutes to four hours. As explained…
TikTok – an unwitting political entity within itself – has today announced its latest election integrity measures to help ensure that its users are not subjected to misinformation or manipulation by politically motivated groups heading into the poll. In some respects, TikTok’s efforts will have far less impact. According to reports, around a third of TikTok’s…
Snapchat has launched a new set of 3D body scan Lenses, building upon its body tracking technology, which is able to move and adjust based on how you move on the screen. As you can see here, the new Lenses respond to your movement in the frame, with digital characters or costumes aligning with your actions….
With the COVID-19 pandemic causing massive economic impacts, and many job cuts, it makes sense that people are turning to LinkedIn more and more to explore new opportunities and determine their next steps. Just this week, the professional social network reported that it’s now up to 722 million members and that it’s been seeing record…
Will Section 230 be reformed, and if so, what will that mean for digital media more broadly? After months of calls for reforms to internet protection laws, today, the CEOs of Facebook, Twitter, and Google all faced a US Senate Committee hearing which sought to establish the parameters for a possible re-think of Section 230 laws,…
With eCommerce on the rise amid the COVID-19 pandemic, Pinterest has continued to add users and boost revenue, as reflected in its Q3 2020 performance update. First off, on users – Pinterest added 26 million more actives in Q3, taking it to a new high of 442 million MAU. As you can see here, that’s…