The Federal Trade Commission has announced an official settlement with video conferencing platform Zoom over false claims relating to Zoom’s security measures made earlier this year. As explained by the FTC: “Since at least 2016, Zoom misled users by touting that it offered “end-to-end, 256-bit encryption” to secure users’ communications, when in fact it provided a lower level…
Diwali begins this week, and to help users take part in what will be a mostly remote celebration in 2020, Instagram has added some new features designed around the key themes of the event. First off, Instagram’s adding a new AR effect to help ‘Share Your Light’. As you can see here, the AR overlay places a…
Facebook has announced a group of 20 start-ups that will take part in its new Facebook Accelerator: Connectivity program which aims to explore new ways to maximize internet connectivity in more regions. As explained by Facebook: “The coronavirus pandemic has exposed the hard truth of the digital divide and the critical need for reliable, affordable internet connectivity. The…
While other social platforms get all the focus when it comes to content moderation and censorship, Pinterest also has significant reach, and can also be used to host offensive, illegal content, and fuel the spread of misinformation online. Now at 442 million monthly active users, the platform has seen significant growth in 2020, and with…
As Twitter continues to add warning labels to tweets that make potentially untrue claims about the results of the US Election, and the voting process, it’s also apparently testing some new warnings which expand on the current pop-ups when users attempt to re-tweet a disputed update. As you can see in this example, posted by reverse engineering…
With Election Day fast approaching, and social platforms increasingly looking to ensure that they’ve done all they can to avoid being blamed for influencing the final outcome one way or another, YouTube has today outlined its latest set of prompts and reminders to help users get authoritative information about the poll on the big day. First off,…
When you’re outlining your ad campaigns, reach is obviously a key factor, but frequency – how many times each user is shown your ad – is also an important consideration, and can have a significant impact on response and performance. But how much is too much – how many times should you show your ad…
As TikTok continues to grow, and remains in operation in the US, despite a White House Executive Order for its sale, it also continues to churn out new stars, its own platform celebrities who themselves continue to grow and expand their audience reach, and become businesses in their own right, based on their short video clips. This…
With the holiday period fast approaching, and retailers looking to make a big sales push to end a tough year, Pinterest has this week announced a range of new features designed to help merchants maximize reach and sales in the period, including new ‘storefront’ profiles and a new shopping ad format. Here’s what’s been announced: First off,…
With live-streaming having something of a renaissance in 2020, as people look to replace their lost social interactions as best they can, Instagram has today announced two new options to help users maximize their IG Live streams. First off, Instagram is extending the time limit for its live streams from the current 60 minutes to four hours. As explained…