With Christmas fast approaching, Twitter has this week shared a new set of tips and considerations to help brands maximize their outreach and promotions in the holiday season. And while most brands will already have their overarching strategies in place, these tips are simple pointers or add-ons which could provide extra inspiration, as opposed to being major…
TikTok is adding new warnings to video clips that feature contrasting light and dark patterns, which have the potential to trigger seizures in people who have epilepsy. As explained by TikTok: “Over the past few months, our team met with epilepsy advocates who shared feedback on how we can improve our platform. Based on these conversations, we launched a…
Instagram is testing a new FAQ option for business accounts which would give brands the capacity to provide quick, tappable Q and A options within their Direct feed when customers look to submit a message query. As you can see in these screenshots posted by user @thenezvm (and shared by Matt Navarra), the new option would enable brands to highlight…
Facebook has announced a new deal to acquire customer service automation platform Kustomer, which will provide more tools to help businesses manage their customer queries, especially via direct message. Kustomer specializes in AI detection of customer queries, then either responding automatically, based on context, or re-routing messages to human service agents. As per Kustomer: “Our chatbots enable end-to-end resolution…
Instagram’s looking to highlight how people can provide assistance on Giving Tuesday with a new collaborative Story at the top of user feeds which will highlight publicly posted Story frames that include a dedicated donation sticker. As you can see in the first image above, until Tuesday, users will see a ‘Giving Tuesday’ story at the start…
It remains somewhat controversial, but Facebook has announced that it will expand its dedicated News tab into the UK in January, the first region to get Facebook’s ‘trusted’ feed of news content outside the US. As you can see in this image of the US version, the News tab highlights key news updates from a listing of…
Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren’t so lucky, and were forced to close forever as a result. We’ve learned to work from home, navigating our daily tasks…
Instagram has added a new setting that will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers. As you can see here, the new “Data From Partners” settings will enable users to opt-out of the use…
With TikTok on track to become the next billion-user platform, there are significant concerns around how content posted in the app can impact young kids, with various regions even implementing bans on the app over indecent and offensive material that can be accessed by youngsters through random discovery. Of course, such concerns are present across the…
With 2020, and its various challenges, now almost behind us, it’s high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead. One of the main reasons that I love our industry so much is that we have so many creative developers and entrepreneurs that keep coming…