Twitter has released its latest listing of key trends and topics for the year, which, unsurprisingly, saw #COVID19 and #StayHome as the first and third most Tweeted hashtags of 2020. But beyond the pandemic, it’s interesting to note the key focus points and people via tweet. First off, on TV shows – the Brazilian edition of…
With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to help users make money from their clips. Instagram has a more advanced systems in place…
Twitter has addressed some early concerns with its new Stories-like tool ‘Fleets’ after some users expressed concerns over accessibility and transparency in the Fleets usage process. As we reported last week, a day after announcing the full launch of Fleets, Twitter then slowed the roll-out-down due to back-end server issues caused by the influx in Fleets usage….
Facebook has announced a range of new fundraising and charity options as part of its ‘Season of Giving’ initiative, which will kick off next week, with Facebook pledging to match donations up to $7 million on Giving Tuesday, “a day when people all over the world come together to support great causes”. As explained by Facebook: “This year has…
Is TikTok part of your holiday marketing plan? The fast-growing, short-form video app is still rising, with projections that it will become the next billion-user social platform. Given this, it likely should be on your digital marketing radar – but amid various negative press reports in relation to a potential US ban, many businesses have…
And so, the great social media circle of life continues… Today, Snapchat, which originally created the Stories format, which was then copied by Facebook, which originally created the News Feed, which was then copied by almost every other social app, has launched a new function called ‘Spotlight‘, which replicates TikTok, which has gained momentum with…
After rolling out video chapters to all creators back in May, which enables creators to define specific segments of their video via time stamps, YouTube is now running an experiment which will see chapters automatically inserted into selected videos, using machine learning to identify segments within each clip. As explained by YouTube: “We want to make it easier for people…
As Facebook shifts further into eCommerce, which will also see it dealing with more issues relating to misleading ads, payment disputes, and scammers. Getting ahead of the latter, and as we head into the holiday shopping season, Facebook has announced a new partnership with the Better Business Bureau which will seek to provide online shoppers with more…
Get ready to stake your case – after shutting down its account verification application process back in 2017; Twitter says that it’s now looking to re-open applications for account verification which could give you a chance to get your own blue checkmark, making you infinitely more important than others on the platform. But hang on – as…
Facebook has signed a new deal to air exclusive content around the Indian cricket team’s current tour of Australia, which will include a range of events and matches that will be shared directly to Facebook Watch, helping to boost viewership. Facebook has made the deal with Sony Pictures Networks India – as explained by TechRadar: “The partnership will involve…