Next week, Snapchat will host its first-ever public AR Festival, called ‘Lens Fest‘, which will showcase the latest in AR developments, and celebrate the Lens Creator community. All Lens Fest sessions will be hosted online (as is the way of 2020) and are free to anybody to attend. As explained by Snap: “Lens Fest will be held…
This week, Snapchat has announced a new partnership with Levi’s, which will enable users to dress up their Bitmoji avatars in classic Levi’s outfits. Could this help position Snapchat to lead the way on the next big eCommerce trend? As explained by Snap: “The Levi’s x Bitmoji collection features timeless Levi’s pieces including the 501…
While Facebook takes the brunt of criticism around the spread of hate speech and misinformation online, YouTube is also a key source, with many now reliant on the platform for news updates. Indeed, a study conducted earlier this year found that over a quarter of the most viewed YouTube videos on COVID-19 contained misleading information, reaching millions of…
The idea was that by more clearly defining which reply was in response to which tweet, it would make conversation threads easier to follow, and therefore improve engagement. But in practice, Twitter found that wasn’t the case. According to user feedback, the updated reply format “made convos harder to read & join”. This is fair…
Facebook is reportedly looking to overhaul its approach to hate speech, in order to better detect and address ‘the worst of the worst’ cases, as opposed to treating all hate speech incidents equally. According to The Washington Post, Facebook has shared an internal overview of its ‘WoW Project’, which will put increased focus on removing hateful comments directed…
Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. As explained by Twitter: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing frequency caps for ads on Twitter globally. Whether it’s brand lift or offline sales impact, frequency caps allow…
To say this year has tested brands is an understatement. The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition. Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both…
Honestly, it feels like such a long time ago that the US Government issued an Executive Order which called for the sale of TikTok to a US business, or it would face a full ban in the region. So much has happened since then, but going on the technical details of the initial EO, TikTok should have…
After rolling out its tweet reply controls to all users back in August, providing new ways to manage who can interact with your tweets, Twitter’s reportedly now working on a new addition to this process which would enable users to limit tweet replies to their followers only. As shared by reverse engineering expert Jane Manchun Wong, the new…
YouTube has shared some new insights into how its feed algorithm works, addressing some common questions from creators around video distribution, and how they can align in order to maximize reach. The video builds on the algorithm insights videos that YouTube shared back in July and in October, which also provided answers to some key…