Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. As explained by Twitter: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing frequency caps for ads on Twitter globally. Whether it’s brand lift or offline sales impact, frequency caps allow…
To say this year has tested brands is an understatement. The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition. Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both…
Honestly, it feels like such a long time ago that the US Government issued an Executive Order which called for the sale of TikTok to a US business, or it would face a full ban in the region. So much has happened since then, but going on the technical details of the initial EO, TikTok should have…
After rolling out its tweet reply controls to all users back in August, providing new ways to manage who can interact with your tweets, Twitter’s reportedly now working on a new addition to this process which would enable users to limit tweet replies to their followers only. As shared by reverse engineering expert Jane Manchun Wong, the new…
YouTube has shared some new insights into how its feed algorithm works, addressing some common questions from creators around video distribution, and how they can align in order to maximize reach. The video builds on the algorithm insights videos that YouTube shared back in July and in October, which also provided answers to some key…
Twitter has released its latest listing of key trends and topics for the year, which, unsurprisingly, saw #COVID19 and #StayHome as the first and third most Tweeted hashtags of 2020. But beyond the pandemic, it’s interesting to note the key focus points and people via tweet. First off, on TV shows – the Brazilian edition of…
With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to help users make money from their clips. Instagram has a more advanced systems in place…
Twitter has addressed some early concerns with its new Stories-like tool ‘Fleets’ after some users expressed concerns over accessibility and transparency in the Fleets usage process. As we reported last week, a day after announcing the full launch of Fleets, Twitter then slowed the roll-out-down due to back-end server issues caused by the influx in Fleets usage….
Facebook has announced a range of new fundraising and charity options as part of its ‘Season of Giving’ initiative, which will kick off next week, with Facebook pledging to match donations up to $7 million on Giving Tuesday, “a day when people all over the world come together to support great causes”. As explained by Facebook: “This year has…
Is TikTok part of your holiday marketing plan? The fast-growing, short-form video app is still rising, with projections that it will become the next billion-user social platform. Given this, it likely should be on your digital marketing radar – but amid various negative press reports in relation to a potential US ban, many businesses have…