Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll-out of its Branded Content tags. First off, on Reels – as shared by social media expert Matt Navarra, Instagram’s adding new ‘Audio Mix’ and Voice-over’ options into your Reels composition tools….
As we approach the New Year, and news of approved vaccines is starting to filter through, it feels like we’re reaching the next stage, that the light at the end of the COVID-19 tunnel is now within view. But that doesn’t, unfortunately, mean that we’re any safer from the virus – and right now, many…
AR is set to become a much bigger consideration in 2021, with the expectation that wearable AR glasses will soon be available to the public. In line with this, Google has today announced that it’s testing out its own variation of AR ‘Try-on’ tools within Google Shopping listings, which will enable brands to provide digital overlays,…
Yeah, I don’t know about this. In an attempt to spark more positive engagement and discussion within the app, Twitter’s launching a new test that will highlight things you have in common with other users who you don’t follow within the tweet reply composer. As you can see here, the new prompts will highlight, for…
Facebook is very keen to expand its presence in India, and the Indian Government’s decision to ban all Chinese apps back in June, including TikTok, handed it a huge opportunity, which it’s still working to maximize. This week, Facebook-owned Instagram has re-launched its Instagram Lite app in India specifically, a more compact, less data-hungry version of Instagram, which…
Music is a key part of the TikTok experience, and this week, TikTok has shared a new set of insights into the top tracks and artists on the platform in 2020, which could help to provide you with a better understanding of key platform trends and interests. And definitely, music is a central element – TikTok says…
Facebook is looking to help Messenger desktop users celebrate the holiday season with a new set of AR effects, filters, and 360-degree backgrounds, the first effects of their type to be added to the desktop version of the app. Users have been able to add AR effects within their regular, in-app Messenger interactions for some time, with…
As Reddit continues to build its ad offerings, and refine its platform to maximize advertiser appeal, another key element is assurance and providing marketers with data they need to understand the performance of their on-platform ad efforts. Today, Reddit has announced a new integration with Moat by Oracle Data Cloud, which will provide third party verification on Reddit…
Pinterest has shared the details of a review into its workplace culture, which was initiated after two former employees outlined their experiences, as employees of color, working for the platform. After Pinterest shared a public response in support of the #BlackLivesMatter protests back in June, the two employees criticized the company, saying that despite its public commentary, its own…
It comes as little surprise, especially given speculation about the app’s future after a discovery in Twitter’s back-end code last week. Yes, Periscope, one of the original apps of the 2015 live-stream boom is going away. Superceded by native streaming within Twitter, and seeing declining usage, Twitter says that it can no longer justify supporting the separate…