AR is set to become a much bigger consideration in 2021, with the expectation that wearable AR glasses will soon be available to the public. In line with this, Google has today announced that it’s testing out its own variation of AR ‘Try-on’ tools within Google Shopping listings, which will enable brands to provide digital overlays,…
Yeah, I don’t know about this. In an attempt to spark more positive engagement and discussion within the app, Twitter’s launching a new test that will highlight things you have in common with other users who you don’t follow within the tweet reply composer. As you can see here, the new prompts will highlight, for…
AR is set to become a much bigger focus in 2021, with Facebook and Apple both looking to release their respective AR glasses on the market. That will add a new dimension to AR usage – but even without that next stage, AR tools are already advancing fast, and becoming more accessible as a marketing option. Leading that charge is…
Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year’s celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First…
Twitter has launched an early beta version of its new, Clubhouse-like audio Spaces feature, which will see a small group of users invited to test out the new audio-only, virtual rooms function. As you can see in the above screenshots, Twitter’s audio Spaces will enable users to create an audio-only meeting, which their connections can then join,…
Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play – really, how we do everything. Two business sectors specifically impacted by the pandemic have been hospitality – and restaurants specifically – and home entertainment. Restaurants have had to quickly pivot to put…
I’m not sure that Facebook’s plan of attack to combat Apple’s coming IDFA changes is going to work out the way it might hope. Yesterday, Facebook launched a major new campaign in which it presented itself as the champion of SMBs, whom it says will be severely impacted by Apple’s coming changes. The IDFA update…
If TikTok wants to fully maximize its opportunity, and truly compete with the big players in the social space, eCommerce will be a key pathway, providing more options for creators to monetize their content, while also moving it into line with the next big shift within the sector. Today, TikTok’s taken another step in that…
Twitter has announced that it’s reverting back to its regular retweet process after removing straight retweeting as an option in the US back in October, within the lead-up to the Presidential Election. The hope was that by prompting users to Quote Tweet, instead of just Retweeting, it would make users think more carefully about what they were…
Ever wanted to get your own verification tick for your Twitter profile? Today, Twitter has announced that its re-opening public applications for account verification next month, an option that has been on hiatus since 2017. As per Twitter: “We’re excited to relaunch public applications for verification in 2021 through a new, self-serve application process that will…