YouTube is testing a new shortcut option for its TikTok-like ‘Shorts’ feed, as it seeks to establish the option in the Indian market. As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and…
Negative self-comparison is one of the biggest risks for young people online, and the availability of advanced photo editing and image-altering tools now means that many of the photos of people you see posted are not realistic depictions of what they actually look like. That can have serious impacts, and recently, a UK MP called for…
As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools, and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: “From success stories to creative tools and free webinars, it has everything you need…
Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: “The events of 2020 changed the way we work, shop, and stay in touch, creating what…
Time for your annual reminder that children are earning way more than you, and having more fun doing it also. Well, one child in particular – Forbes has published its annual listing of the top earners on YouTube, which, once again, is lead by Ryan Kaji, of the ever-popular channel ‘Ryan’s World‘, who is now only 9…
Instagram’s recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one. As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for…
It may be the year that many want to forget, but 2020 hasn’t been all bad, with people also finding new ways to work, new ways to connect and new ways to engage with family and friends in order to stay in touch. And for many, one of those discoveries has been TikTok. The app…
Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play – really, how we do everything. Two business sectors specifically impacted by the pandemic have been hospitality – and restaurants specifically – and home entertainment. Restaurants have had to quickly pivot to put…
This is interesting – Google has created a new Lens in Snapchat which provides an interactive take on its ‘Year in Search’ trends overview. As you can see in this example, the Google Lens enables you to look over a series of images that represent the key events from 2020. You can then tap on…
As we approach the New Year, and news of approved vaccines is starting to filter through, it feels like we’re reaching the next stage, that the light at the end of the COVID-19 tunnel is now within view. But that doesn’t, unfortunately, mean that we’re any safer from the virus – and right now, many…