Snapchat’s looking to maintain a connection with the emerging Indian market by investing in local social platform ShareChat, which already counts Twitter among its shareholders. As reported by TechCrunch, ShareChat is in the advanced stages of talks to raise a new funding round, which will include Snap Inc. and Google, along with several existing investors. Google…
Despite facing an array of challenges – which, at times, threatened the app’s very existence – TikTok has continued to grow in 2020 and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains…
Despite facing an array of challenges – which, at times, threatened the app’s very existence – TikTok has continued to grow in 2020 and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains…
This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips. The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend,…
This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need. The update was later confirmed by Facebook – as explained by Facebook’s Alexandru Voica: “We redesigned the…
YouTube is testing a new shortcut option for its TikTok-like ‘Shorts’ feed, as it seeks to establish the option in the Indian market. As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and…
Negative self-comparison is one of the biggest risks for young people online, and the availability of advanced photo editing and image-altering tools now means that many of the photos of people you see posted are not realistic depictions of what they actually look like. That can have serious impacts, and recently, a UK MP called for…
As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools, and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: “From success stories to creative tools and free webinars, it has everything you need…
Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: “The events of 2020 changed the way we work, shop, and stay in touch, creating what…
Time for your annual reminder that children are earning way more than you, and having more fun doing it also. Well, one child in particular – Forbes has published its annual listing of the top earners on YouTube, which, once again, is lead by Ryan Kaji, of the ever-popular channel ‘Ryan’s World‘, who is now only 9…