Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen. As you can see in this screenshot, posted by Engadget, the new format presents Stories in a…
Augmented reality looks set to take a major leap in 2021, with technological capacity providing new ways to create more immersive, responsive digital overlays on real-world environments, and new devices, like Facebook’s AR glasses, set to hit the consumer market. But will Facebook be the only company to release new AR wearables, or will it…
Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook’s tips cover four key elements of effective lead generation, in order to help you formulate a better strategy for connecting with prospective customers at just the right time,…
Will audio-based social become a bigger element of digital engagement in 2021? Twitter’s certainly putting its faith into the audio connection. After launching the first wave of testing for its new, Clubhouse-style audio ‘Spaces’ feature last month, the company has today announced that its acquired podcast listening app Breaker, which it will use to build out Spaces and…
After launching an initial test of its Engagement Alerts for groups last May, Facebook is now expanding the option to more group admins, while also adding some new elements to help group managers stay on top of relevant discussions and engagement. Engagement Alerts let admins know ‘when posts or comments in your group are getting a big…
Snapchat’s looking to maintain a connection with the emerging Indian market by investing in local social platform ShareChat, which already counts Twitter among its shareholders. As reported by TechCrunch, ShareChat is in the advanced stages of talks to raise a new funding round, which will include Snap Inc. and Google, along with several existing investors. Google…
Despite facing an array of challenges – which, at times, threatened the app’s very existence – TikTok has continued to grow in 2020 and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains…
Despite facing an array of challenges – which, at times, threatened the app’s very existence – TikTok has continued to grow in 2020 and looks set to become an even more important, and influential platform in the year ahead. But while TikTok has seemingly avoided a ban in the US (for now), the app remains…
This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips. The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend,…
This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need. The update was later confirmed by Facebook – as explained by Facebook’s Alexandru Voica: “We redesigned the…