This is a fairly minor update – and really, it seems like they should have gone this way a while ago – but Facebook is currently testing a new, visual-focused post composer update, which would put the latest images from your Camera Roll in a panel display just below the composer frame. As you can see in this…
While social media has played a significant role in our communications landscape for the last decade, many organizations still struggle to understand the best practices, and effective versus non-effective approaches on the various social channels. I mean, it can be complex. The platforms and their algorithms are always changing, and it can be difficult to…
Whether you like the format or not, Instagram is clearly keen to get more people using its TikTok-like Reels options, which, as some have noted, could be why you’re seeing less reach than normal with your regular Instagram posts and Stories. Some have speculated that with Instagram emphasizing Reels, that’s caused a reduction in reach…
As Facebook continues to publicly criticize Apple’s coming changes to app data tracking, in the hopes of forcing the company to re-think the update, it’s also looking to educate advertisers and developers on the potential impacts of the coming IDFA changes, which are expected to have a significant impact on ad effectiveness. To reiterate the current situation…
After it was first spotted in testing last July, Facebook is today launching its new Page layout for creators and public figures, which provides more management options and engagement insights, while also, importantly, placing increased emphasis on following a Page instead of liking it. As you can see in this comparison to the current layout,…
Will we see the launch of fully-enabled AR glasses from Facebook in 2021? Facebook previewed its work on its new Project Aria AR glasses last September, which included examples of full digital overlays that would be visible through the device – like safety alerts when walking down the street. But now, Facebook appears to be tempering…
While regulators have voiced their opposition to the move, Facebook continues to push ahead with the integration of its messaging apps, which will eventually enable users to cross message from Instagram to Messenger to WhatsApp without each participant having to download each individual app. The company’s latest move on this front comes via WhatsApp, with…
As it looks to build on its rising momentum, Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. As explained by Snapchat: “Introducing our new Global Partner Solutions program – a partnership with industry-leading companies that help advertisers connect with the Snapchat community in…
Looking to improve your brand’s Twitter presence in 2021? This week, Twitter has shared some new tips on how to establish a brand voice via tweet, while it’s also provided some new worksheets to better facilitate the process. First off, on the fundamentals of brand voice – Twitter says that the three essentials of establishing your brand voice…
Last month, Facebook launched a wide-scale attack against Apple’s coming IDFA changes, which will provide app users with more explicit information about data tracking by each app, and enable them to opt-out of such if they choose. Now, a new report has suggested there may be a good reason for Facebook’s opposition – according to data…