This seems like a somewhat uncomfortable partnership announcement, especially given more recent investigations into TikTok in Europe. But then again, it also makes sense on some level too – today, TikTok has announced a new partnership with UFC which will see the sports broadcaster publish a range of exclusive content within the app. As explained by TikTok: “Today…
With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants? That’s what Snapchat’s contending, based on its latest research report. To glean more insight into how people’s response behaviors are shifting, Snap commissioned MAGNA Global to conduct a study of over 7,700 users, on both desktop…
After the feature was first spotted in testing last August, Twitter has now officially launched a full live test of voice clips within direct messages to users in India, Brazil and Japan. As you can see here, the process enables users to record an audio clip which can then be sent as a message. It’s essentially an…
This will make many Instagrammers very happy – the platform is today adding a new ‘Recently Deleted’ folder which will enable users to restore any feed posts that they’ve deleted for 30 days after the fact. As explained by Instagram: “Now, for the first time, you can review and restore deleted content in the Instagram app. […] Photos,…
While the COVID-19 pandemic has been hard on everyone in different ways, the global lockdowns and mitigation efforts have accelerated the usage of digital platforms for social connection, shopping, work – basically every function in some form. One of the key beneficiaries of that has been VR, which has seen a surge in popularity as…
Super Bowl LV is fast approaching, and that also means that a whole raft of brands will be looking to link into the surrounding conversation on social, in the hopes of capturing their own ‘Dunk in the Dark’ viral moment of branding glory during the event. Indeed, that tweet from Oreo back in 2013, which has…
So which of the Seven Stages of Grief is this? This week, Facebook has shared an update in its approach to Apple’s coming IDFA changes, which are expected to have a significant impact on its data-tracking capability, and reduce the performance of its ad products. Apple is expected to release its IDFA update very soon, which will add…
February is Black History Month, and this week, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event. Here’s a look at what each platform has announced, and how you can take part in the various events…
Facebook says that it will soon begin testing advanced advertiser topic exclusion controls which will enable businesses to stop their ads appearing next to certain topics in the News Feed, based on their brand suitability preferences. As explained by Facebook: “We are planning to test a solution that will allow an advertiser to select a topic, like ‘Crime…
LinkedIn continues to see record-high levels of engagement, and beat revenue expectations in the most recent quarter, according to the latest update from parent company Microsoft. As per Microsoft’s FY21 Q2 update, posted last week, LinkedIn sessions grew 30% in the last three months of 2020, while the platform’s total revenue increased 23% in the period. As outlined…