Super Bowl LV is fast approaching, and that also means that a whole raft of brands will be looking to link into the surrounding conversation on social, in the hopes of capturing their own ‘Dunk in the Dark’ viral moment of branding glory during the event. Indeed, that tweet from Oreo back in 2013, which has…
So which of the Seven Stages of Grief is this? This week, Facebook has shared an update in its approach to Apple’s coming IDFA changes, which are expected to have a significant impact on its data-tracking capability, and reduce the performance of its ad products. Apple is expected to release its IDFA update very soon, which will add…
February is Black History Month, and this week, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event. Here’s a look at what each platform has announced, and how you can take part in the various events…
Facebook says that it will soon begin testing advanced advertiser topic exclusion controls which will enable businesses to stop their ads appearing next to certain topics in the News Feed, based on their brand suitability preferences. As explained by Facebook: “We are planning to test a solution that will allow an advertiser to select a topic, like ‘Crime…
LinkedIn continues to see record-high levels of engagement, and beat revenue expectations in the most recent quarter, according to the latest update from parent company Microsoft. As per Microsoft’s FY21 Q2 update, posted last week, LinkedIn sessions grew 30% in the last three months of 2020, while the platform’s total revenue increased 23% in the period. As outlined…
Google’s looking to help users get a better understanding of the websites displayed in its search results by adding new informational panels accessible on all listed site matches in SERPs. As you can see here, by tapping on the three dots at the top right of any search result, you’ll now be able to access information about…
Every year, Twitter publishes a downloadable events calendar to assist marketers in planning for all the key dates in the months ahead. But last year, with so many events being canceled due to COVID-19, the calendar itself ended up being kind of useless. I mean, it was still handy, but it had to be revised so…
TikTok has announced a new partnership with advertising giant WPP which will give WPP clients access to internal tools and options to help maximize their on-platform efforts, and tap into the rising influence of the video platform. As explained by TikTok: “Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, WPP…
While Instagram continues to add more and more functions, it also, increasingly, wants users to better focus on what they post within each element, in order to maximize engagement. Late last week, Instagram began sending out this notification to selected users. As you can see in this screenshot, shared by social media expert Matt Navarra, Instagram is now…
If you’re looking to maximize your YouTube performance in 2021, it may be worth considering what types of short-form video clips you could also post to the platform, in addition to your regular uploads. Last week, YouTube CEO Susan Wojcicki outlined the company’s key areas of focus for the year ahead, which included this note: “More people…