Facebook is looking to help provide more context on posts, particularly those related to political issues, with a test of new labels which delineate whether the Page is a ‘public official’, a ‘fan page’, or a ‘satire page’. As you can see in this example, the new labels will appear below the Page title on posts, which…
Pinterest has announced its first-ever Creator Fund, which will allocate money to support creators on the platform, while it’s also launching a new ‘Creator Code’ initiative, which aims to encourage positive interaction on the platform. First, on its new Creator Fund – Pinterest has announced a new $500k funding program which it will use to provide support for creators from underrepresented…
Marking World Health Day, and the broader roll-out of the COVID-19 vaccine, Facebook has today launched new stickers on both Instagram and WhatsApp to encourage people to get vaccinated if possible. Facebook already launched similar stickers and profile frames in its main app late last week, when it also announced a broader initiative to encourage vaccine take-up by…
Facebook is rolling out a new ‘Layouts’ option within its post composer tools, which provides a range of frames and formats to add a fresh take to your visuals posted to the app. As you can see in this example, posted by user Jacki Pitkow (and shared by Matt Navarra), the new Layout option can be found in your post…
This could be handy – TikTok has launched a new video editor tool that is designed to help marketers create more effective, native-looking TikTok video clips for their channels. As explained by TikTok: “TikTok Video Editor is an online smart editor that gives advertisers access to a suite of TikTok-style editing features. It allows you to quickly and…
It’s fairly niche, but a relevant new Facebook ads addition either way. Today, The Social Network has added new ‘Dynamic Ads for Streaming‘, which is designed to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests. As explained by Facebook: “With Dynamic Ads for…
TikTok has announced a new set of support resources as part of Sexual Assault Awareness Month, which is an important initiative for the app, given its reach to younger, more socially active audiences. As you can see in these images, TikTok has partnered with RAINN (Rape, Abuse & Incest National Network) in developing a new collection of educational content,…
In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional option/s for their needs, Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. As explained by Twitter: “After an extensive discovery and research process, we…
Facebook has agreed to restore the Pages of Australian news publishers on its platform after the Australian Government added some new amendments to its proposed Media Bargaining Code, which will essentially give Facebook more time to negotiate separate deals with publishers, paving the way for the launch of Facebook News in the region. As explained by Facebook: “We’re…
If you want to maximize your usage of any platform, you need to have an understanding of why people use it, what they’re looking to discuss there, and how you can tap into those trends. To help with this, Twitter has published a new, 33-page trends report, which highlights a range of rising topics based on overall tweet…