As any parent of younger kids will tell you, kids just don’t watch traditional TV anymore. These days, younger viewers are more likely to watch YouTube, while complementing those longer form clips with TikTok videos, Instagram updates and Snapchat snaps. Anecdotally, you probably know this – but what does the actual viewing data say, and what…
TikTok is adding some new elements to its developer platform, which will provide more ways to integrate TikTok into third-party app experiences, and vice versa. As per TikTok: “Today, we’re excited to introduce the new Sound and Login Kits for TikTok, which will help third-party apps create more frictionless sharing and authentication experiences for their users. The…
After launching an initial beta test of its new ‘Shorts’ option to selected US users back in March, YouTube is now expanding Shorts to all US users, with broader access to the tool coming over the next week. As per YouTube’s Conor Kavanagh: “Over the next week, all creators within the United States will have access to the Shorts…
Twitter has announced a range of new video partnerships at its annual NewFronts event, including exclusive sports content from the MLB, WNBA and NHL, new news broadcasts from NBC, and other, exclusive video agreements that will further expand Twitter’s partner content slate. The big focus this year, at least from a sporting perspective, will be the Tokyo Olympics…
After testing it out over the last couple of months, Twitter is now rolling out its new tweet image display format, which will mean that full-sized previews of attached tweet images are now shown within user timelines, as opposed to the current cropping down to fit your picture into a specific tweet image frame. You can…
After recently re-launching its test of warning prompts on tweet replies that contain potentially offensive remarks, Twitter is now rolling out a new, updated version of the prompts, across both iOS and Android, which utilize an improved detection algorithm to avoid misidentification, while they also aim to provide more context and options to help users better understand what…
After launching an initial test of its Nextdoor-like ‘Neighborhoods’ feature for users in Calgary last October, Facebook has now announced the next stage of the project, which will see Neighborhoods released to regions across Canada as the first stage of a broader public launch. As explained by Facebook: “People have always used Facebook to connect with their neighbors…
Amid rising competition on various fronts, Clubhouse has announced the first round of projects that it’s selected as finalists for its Creator First accelerator Program, which will provide the winning proposals with support and funding to help them develop their Clubs and rooms in the app. This first announcement includes a range of projects that will move onto the next…
With Apple’s planned IDFA update set to be launched any day now, the digital marketing industry is preparing for the worst, with the up-front prompts that will be displayed in all iOS apps expected to see many users switch off data tracking entirely, limiting audience targeting options. The removal of in-app tracking data will impact things…
After it first started experimenting with up and downvotes for group comments back in November, Facebook has now updated the test, with new badges that can be allocated to indicate to the commenter why you find their remark valuable. As you can see in this example, posted by social media specialist Johannes Van Zijl (and shared by Matt…