YouTube is rolling out its New ‘Clips’ Option, Another Way to Share YouTube Content

YouTube says that it will be rolling out its new Clips option to 10x more channels over the coming weeks, providing another way to share specific segments from YouTube videos. As it sounds, Clips enables users to select and share a small portion of an eligible video clip (up to 60 seconds in length), which will then…

Shorts

YouTube Launches New $100 Million Shorts Fund for Creators, Adds New Creative Tools for Shorts Clips

After announcing the expansion of its TikTok-like ‘Shorts’ option to all US users last week, YouTube has today announced the next phase in its expanding focus on short-form content, with a new ‘Shorts Fund‘ that will see YouTube pay out $100 million to top Shorts creators to provide additional support, and motivation, for their efforts. As explained by YouTube: “Since…

Privacy Policy update

WhatsApp is rolling out its Controversial Privacy Policy Update again

This will be interesting. After a wave of controversy with its first attempt, WhatsApp is gradually rolling out its new Privacy Policy update once again, which will see the app share more data with Facebook – though only in relation to business-specific actions within the messaging platform. WhatsApp originally opted to delay change after strong user resistance,…

eCommerce

TikTok is working onto the Next Stage of eCommerce Testing, a Key Shift for the Platform

With competitors rising, TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential, and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. A key element of this will be eCommerce – …

pronouns

Instagram has Added New ‘Pronouns’ Option on User Profiles

Instagram has added a new ‘Pronouns’ option on user profiles which lets users select up to four pronouns so that people know how they should be referred to within interactions. As you can see here, the new option is listed in your profile settings – just select ‘Edit Profile’>’Pronouns’ and you can enter in your…

TikTok

TikTok Publishes New Safety Center Guides to Help Parents and Carers Keep their Kids Safe in the App

TikTok has announced a range of new updates for its Safety Center, including new help resources to ensure that parents understand how to best protect their kids when they’re using the app, and what tools they have at their disposal for reporting, detection, etc. TikTok says that the aim of the new update is to “make…

Facebook

Facebook Shares New Update on its Efforts to Increase COVID-19 Vaccine Take-Up around the World

Facebook has provided an update on its efforts to increase COVID-19 vaccine take-up around the world, by maximizing awareness of vaccine availability and reducing misinformation and resistance to the global vaccination program. And while there have been some instances of negative side effects from the vaccine, the consensus from health experts remains that maximizing vaccine take-up…

TikTok

TikTok is Testing New Job Listing and Recruitment Tools

This is slightly unexpected. According to a new report from Axios, TikTok is currently testing a new tool that would enable brands to recruit employees on the platform, and promote their internal workplace culture to potential candidates via TikTok clips. As explained by Axios: “The pilot program is designed to help people find jobs on TikTok and connect…

Snapchat

Snapchat Publishes New Insights into Shopping Trends Around the Return to School

As the vaccine roll-out continues, and we look ahead to a post-pandemic environment, students are increasingly excited about getting back to school, and spending time among friends as part of the education process. I mean, no one enjoyed online school. Not students, not parents- definitely not teachers. Missing out on social interaction has had a…

TikTok

TikTok Maintains its Position at the Top of the Monthly App Download Chart, Despite Being Banned in India

While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in the download charts, coming in at number one, once again, on Sensor Tower’s monthly app download listing for April 2021. As you can…