AR

Snapchat Shares New Report on Rising AR Adoption Trends, and What They’ll Mean for Marketers

AR is set to become a much bigger focus in the coming years, with the big tech companies investing big in AR tools, and new devices like AR wearables  set to hit the consumer market in the near future. That will open up whole new possibilities in regards to marketing, communications, discovery, etc. And Snapchat is…

Twitter

Twitter is Working on New Folders Option Within Bookmarks to Categorize Your Saved Tweets

This will be welcome news for those who regularly save a bunch of tweets. According to a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories – or ‘Collections’, as Twitter is…

Pinterest

Pinterest is Testing Coming Live-Streaming Functionality with New Creator Event

With live-streaming now available on almost every major social platform, it’s little surprise to see Pinterest also looking at its own live-stream options to help promote creators, and boost engagement in the app. As reported by TechCrunch, later this month, Pinterest will host a three-day virtual event, which will feature a range of live-streamed sessions from…

Twitter

Twitter plans to Re-Open Public Applications for Profile Verification

Here’s some potentially good news for those seeking validity via their Twitter presence. According to reverse engineering expert Jane Manchun Wong, who knows about such things, and has a range of connections inside Twitter HQ, the platform is looking to re-open public applications for profile verification from next week. As you may recall, back in November, Twitter announced that…

Reddit

Reddit Announces the Launch of its own in-house New Creative Strategy Agency

As it looks to continue to expand its ad business, and maximize its commercial opportunities, Reddit has announced the launch of its own in-house creative strategy agency, which will provide assistance for businesses looking to tap into Reddit for promotions. The new agency, called KarmaLab, will be made available to all of Reddit’s ad partners “via a scaled offering dependent…

DM

Twitter Adds DM Username Search Tools to Android, Flags Coming Option to Search by Message Text

It’s been a long time coming, but Twitter has finally added its DM search bar on Android, bringing it into line with iOS, which has had the option to search DMs by username since 2019. Note that last point – while searching by username is helpful, what would be really helpful in Twitter DM search…

businesses

Facebook has Announced New Tools and Resources for Asian and Pacific Islander Heritage Month

Asian and Pacific Islander Heritage Month is underway, and this week, Facebook has announced a range of new events to help promote API businesses, and support API communities, which have been hit particularly hard by the COVID-19 pandemic. As explained by Facebook: “Small businesses have been devastated by the pandemic, and women-and diverse-owned businesses have been even harder…

beauty

YouTube Announces its First Ever #BeautyFest Creator Event on the Platform

If you work for a beauty or fashion brand, this is worthy of note: YouTube is this week holding its first-ever #BeautyFest event, which will showcase a range of beauty creators on the platform, who’ll share tips, notes and guides into the latest trends and changes in the sector. As explained by YouTube: “#BeautyFest won’t just be…

TikTok

TikTok Launches a New #FactCheckYourFeed Initiative to Promote Digital Literacy

Misinformation has become a key focus for every digital platform, and this week, TikTok has announced a new initiative to help improve digital literacy, and stop the spread of misleading reports within its app. Called #FactCheckYourFeed, the new campaign aims to help equip TikTok users with the skills they need to “critically engage with content, navigate our…

Clubhouse

Facebook has Launched Initial Test of its Clubhouse-Like Audio Rooms in Taiwan

With Clubhouse downloads slowing, and Twitter broadening access to its audio ‘Spaces’ tool, Facebook’s new audio social options look set to shake-up the trend even further, with the company now launching the first public test of its recently announced audio tools with users in Taiwan. As reported by Bloomberg: “Facebook is starting the first test of its…