How important is creator loyalty on YouTube, and how can that impact your video marketing strategy? There are two key considerations within this – for one, if you’re creating your own YouTube channel, and you’re mapping our your video content strategy, then understanding what makes viewers come back time and time again is obviously key…
TikTok is looking to reinforce its connection with music trends via a new partnership with SiriusXM and Pandora that will see the creation of ‘TikTok Radio’, a new digital radio station that will showcase trending tracks based on platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US. As explained…
Snapchat has published a new report on the potential for branded AR tools to influence shopping behavior, and how augmented reality tools could change the eCommerce process in a range of ways. The report, conducted in partnership with Publicis Media, incorporates responses from over 1,000 people, aged 13 – 49, across four markets (the US, the UK, France, and…
TikTok has launched a new, two-part series of tips for creators and brands looking to maximize their content, and improve their audience response on the platform – which could be a big help for brands trying to find their feet, or establish a solid process for posting TikTok clips. As explained by TikTok: “As part of an ongoing initiative…
With malicious actors increasingly looking to utilize social media platforms to spread misinformation, operate phishing scams or for other nefarious motives, it’s important that every platform continues to evolve its detection processes, in order to protect users from exploitation, and keep their feeds free of unwanted distraction, helping to maximize engagement. This week, Pinterest has provided…
AR is set to become a much bigger focus in the coming years, with the big tech companies investing big in AR tools, and new devices like AR wearables set to hit the consumer market in the near future. That will open up whole new possibilities in regards to marketing, communications, discovery, etc. And Snapchat is…
This will be welcome news for those who regularly save a bunch of tweets. According to a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories – or ‘Collections’, as Twitter is…
With live-streaming now available on almost every major social platform, it’s little surprise to see Pinterest also looking at its own live-stream options to help promote creators, and boost engagement in the app. As reported by TechCrunch, later this month, Pinterest will host a three-day virtual event, which will feature a range of live-streamed sessions from…
Here’s some potentially good news for those seeking validity via their Twitter presence. According to reverse engineering expert Jane Manchun Wong, who knows about such things, and has a range of connections inside Twitter HQ, the platform is looking to re-open public applications for profile verification from next week. As you may recall, back in November, Twitter announced that…
As it looks to continue to expand its ad business, and maximize its commercial opportunities, Reddit has announced the launch of its own in-house creative strategy agency, which will provide assistance for businesses looking to tap into Reddit for promotions. The new agency, called KarmaLab, will be made available to all of Reddit’s ad partners “via a scaled offering dependent…