TikTok

TikTok has Today Released its New Transparency Center to Share Insights into Content Removals and Actions

‘Tis the season for… disclosure? TikTok has today released its latest Content Removal Requests Report, which details all of the uploads that it took action against in the first half of the year due to violations of its community guidelines or other official and/or legal request. In addition to this, TikTok has also launched a new Transparency…

Dorsey

3 Reasons Why Jack Dorsey’s Decided to Step down as Twitter’s CEO

When Twitter co-founder Jack Dorsey announced today his plans to step down as CEO, he didn’t go quietly. “There’s a lot of talk about the importance of a company being ‘founder-led,’” he wrote. “Ultimately I believe that’s severely limiting and a single point of failure. I’ve worked hard to ensure this company can break away from its…

downvotes

Twitter Preps for Broader Launch of Reply Downvotes to Better Understand User Response

Twitter’s new reply downvotes  option could be made available to more users very soon, with reverse engineering expert Jane Manchun Wong recently spotting this introductory screen in the back-end code of the app.   As you can see here, the new intro screen outlines how reply downvotes work – which are not designed to be a dislike option, as such,…

Meta

Meta Shares New Insights into the Benefits of General and Narrow Ad Targeting Approaches

This is a somewhat convenient study finding from Meta, given the more recent restrictions in audience data gathering as a result of Apple’s ATT update. Today, Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns, versus interest targeting strategies, which are more honed in on specific…

AR shopping

Snapchat Launches New AR Shopping Showcase to Mark the Final Shopping Push of the Year

Snapchat’s looking to expand its eCommerce credentials with a major showcase of its evolving AR shopping tools, tied into Black Friday, which marks the beginning of the final shopping push of the year. Snapchat’s partnered with a range of big-name brands on several AR-focused shopping initiatives, the biggest of which being its ‘Snap Holiday Market’,…

videos in stories

Instagram has Launched a Live Test of 60-Second Videos in Stories

After it was spotted in testing last month, Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various Stories frames. As noted, last month, app researcher Alessandro Paluzzi shared this message, stored in the back-end…

Twitter

Twitter Just Launched Initial Test of Live-Stream Shopping Broadcasts

YouTube’s doing it, as is Instagram, as well as Facebook, TikTok and Pinterest too – and now Twitter becomes the latest social media app to dip its toes into live-stream shopping, in the hopes of maximizing eCommerce activity via the immediacy and engagement of retailer broadcasts. Twitter live-stream shopping As you can see in this…

TikTok TV app

TikTok has Provided its Connected TV App to More Users in the US

After first bringing the TikTok experience to Samsung Smart TVs in Europe last December, then expanding it to US users earlier this year, TikTok has today announced another expansion of its TV app, with Google and Android TV subscribers, Android Fire TV users, as well as LG and Samsung Smart TV owners, now able to…