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Is Facebook Watch really a significant video platform? It’s hard to say how successful Watch is, or will be, based on its performance thus far, but as per Facebook, it is seeing more usage over time: “Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers.” Which … Read more
TikTok has launched a new Marketing Partner Program, which is the platform’s latest element in its push to expand its advertising potential, and maximize the opportunity for brands. As per TikTok: “We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community [and] we’re thrilled to collaborate with some of the most … Read more
It’s not just Facebook’s messaging tools that are slowly becoming more intertwined – this week, some users have reported seeing this notification in their Facebook feed: The note, as you can see, explains that some users are now able to view Instagram Stories on Facebook, with the Instagram Story appearing within the Facebook Stories feed, … Read more
The US Presidential Election campaigns are gaining momentum, and the expectation is that it will be one of the most divisive and volatile political battles in the nation’s history. And already, there have been accusations of questionable tactics and concerns around the use of misinformation in order to gain an advantage. Questions have been raised … Read more
GIF platform GIPHY, which, as you may recall, was purchased by Facebook back in May, is looking to expand on its offering, with a new, custom virtual meeting background creator tool which enables you to create animated meeting backdrops to spice up your video calls. I mean, those are pretty frenetic – but they don’t have to be … Read more
Facebook has published the latest version of its Community Standards Enforcement Report, which outlines all of the policy and rule violations that Facebook has taken action on, across both Facebook and Instagram, over the preceding three months. The latest version of the report utilizes a new layout to present the data, which is essentially a large page of … Read more
LinkedIn has sold off its presentation platform SlideShare, which it acquired in 2012, to eBook publishing platform Scribd. Terms of the deal were not made public. As explained by Scribd: “Today, Scribd’s premium subscription service offers over 1,000,000 professionally published ebooks, audiobooks, podcasts, sheet music, and magazines, alongside over 100 million documents uploaded from our community. These documents include information and … Read more
Last month, Facebook published its first Global State of Small Business Report, which provided a snapshot of how SMBs around the world are dealing with the COVID-19 pandemic, based on responses from more than 30,000 small business owners across 50 countries. And the results, as you might expect, were sobering – among the keynotes. A … Read more
LinkedIn has announced some new additions to its Sales Navigator platform, as it works to provide more solutions to help business people increasingly working remotely, and unable to hold regular face-to-face meetings with clients. First off, LinkedIn’s adding two new, machine learning-enabled alerts, which will help to keep salespeople aware of relevant activity around their business. … Read more
Amid speculation over its future in the US, TikTok’s counteroffensive, thus far, has largely revolved around showcasing the value its platform provides for Americans – both in terms of general usage and in creating new opportunities in jobs, content revenue, exposure, etc. Which, in the middle of a pandemic, when unemployment figures are at record highs, … Read more