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Twitter and its trending topics lists can be problematic for various reasons. Sometimes Twitter’s algorithm will highlight offensive terms, sometimes the trends amplify divisive issues, and sometimes – maybe a lot of the time – it’s just not very clear exactly why a certain word or phrase is trending at all. Which makes you tap … Read more
While Facebook continues to push its Watch video platform in the hope of taking a bigger share of the digital video pie, gamer-focused platform Twitch is also looking to expand on its content options, as it grows its audience, and broadens its potential. Over the past year, Twitch has seen a significant risen in its ‘Just Chatting’ … Read more
No doubt you’ve heard this before, but the video is the best performing content type across all social platforms, and Twitter is no exception. According to research, Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement. If you can create video content, you should – and … Read more
Amid the COVID-19 lockdowns across the world, remote work has become a key focus, with millions of professionals finding new ways to maintain focus and productivity outside the office environment. And that, logically, has to lead to many seeking out advice and guidance to help them maximize their WFH effort. That focus is reflected in … Read more
I’m not sure about the potential of LinkedIn Stories as yet. After initially launching the new option in Brazil back in April, LinkedIn then followed that up with steady expansions into France, the Netherlands, and UAE over the next month (May), then Australia a month after that (June). But then the roll-out stopped, with no new … Read more
After giving users to capability to export their posted photos and videos to Google Photos last December – the first step in its broader Data Portability Initiative – Facebook is now also facilitating the transfer of your Facebook visual content to Dropbox and Koofr, as it continues to explore new options in this respect. As explained by Facebook: “We’ve long believed … Read more
TikTok has added a new feature which enables users to re-use snippets of other people’s video clips, in order to create responses and remixes on the theme. As explained by TikTok: “Stitch allows users the ability to clip and integrate scenes from another user’s video into their own. Like Duet, Stitch is a way to reinterpret and add … Read more
So what’s the latest on the TikTok takeover stakes? With the US Government’s September 15th deadline drawing ever-near, reports earlier in the week suggested that TikTok owner ByteDance had decided on a winning bid, and that an announcement was imminent. But complications arising from the Chinese Government’s newly imposed rules on the export of technological advancements, including digital … Read more
Twitter has announced a new push to improve its accessibility options in order to ensure that tweets can be accessed and utilized by all potential users. As explained by Twitter: “Testing voice Tweets earlier this summer made us realize how much work we still need to do as a company, and we made a commitment to make Twitter more … Read more
Two months after launching its TikTok-like ‘Reels’ functionality to users in India, following the ban of TikTok in the nation, Instagram is now adding a new, dedicated Reels tab on the lower function bar of the app for Indian users. This may not be great news for TikTok. As confirmed by Instagram chief Adam Mosseri: “Today we’re … Read more