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Twitter has shared its latest performance update, which shows a significant increase in ad spend, after a decline last quarter, and slower growth in total users. We’ll start with users – Twitter added 2 million more Monetizable Daily Active Users (mDAU) in Q3, taking it to 188 million. As you can see, Twitter’s usage was … Read more
Facebook has posted its latest performance update, showing yet another increase in overall active users – though a slight decline in the US – along with a solid boost in revenue. If the July Facebook ad boycott, in protest over its lack of action around hate speech, had any major financial impact for the company, it’s not … Read more
Google is testing a new process that would enable businesses to create video assets from static website content, making it easier for brands to move into video content. As you can see from the video, Google’s URL2Video process is able to automatically analyze your webpage assets, and then arrange them into an animated presentation. As explained … Read more
Hey, remember all that talk about TikTok getting banned in the US? Yeah, not so much. In the latest blow to the White House’s efforts to ban the Chinese-owned app, a group of TikTok stars has won an injunction against the Trump administration’s Executive Order, which could have still seen the app banned in the … Read more
After months of testing, and after launching dark mode options on every other one of its apps, Facebook has today confirmed that it’s now launching a full public test of dark mode within its main mobile app. The launch video even features reverse engineering expert and app industry superstar Jane Manchun Wong, who has long been … Read more
After announcing its coming ‘Local Lenses’ at its Partner Summit back in June, Snapchat’s first activation of this type is now live, with Carnaby Street in London the site of Snap’s new ‘City Painter’ collaborative AR project. As you can see in the video, Local Lenses essentially enable users to interact with an AR overlay … Read more
Last September, YouTube announced that it was changing its processes on how creators can apply for a Verification badge, and what the requirements would be moving forward. This week, YouTube has provided an update on this process, including a full overview of how you can go about getting a verification badge for your channel. First off, … Read more
Snapchat has published some new insights into how students feel about education, in light of COVID-19, and the impact that the pandemic has had on the school year. And while it’s impossible to estimate the full ramifications of the lockdowns and associated changes, the data does shine a light on some relevant trends relating to education and … Read more
It certainly seems like a week of re-consideration at Facebook. Following yesterday’s announcement of a ban on Holocaust denial content, which CEO Mark Zuckerberg had infamously said he would allow back in 2018, on the grounds of free speech, today, Facebook has announced a new policy which will prohibit ads that discourage people from getting vaccines. As explained by Facebook: “We already … Read more
With the pandemic forcing more and more of us to work from home, video meeting platform Zoom has come into its own in 2020, going from a niche, enterprise platform to a commonly used verb for connecting digitally. The app surged from 10 million daily active users in December 2019 to 200 million in March, and … Read more