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While 2020 hasn’t played out as anybody would have planned, or hoped for, there are still various opportunities for seasonal and event tie-ins that can help boost your promotions, especially coming into the last two months of the year. And while Twitter’s monthly event calendars are looking a little less full as a result of COVID-19, they … Read more
YouTube has provided some new insights into how its search and discovery systems work, and what factors influence where your video is shown, and who its shown to, along with how creators can maximize their opportunities on the platform. YouTube addresses several key questions here, including: Will a few poor-performing videos impact future video/channel performance? YouTube says … Read more
Facebook is testing some new visual effects options for still images posted to News Feed, which add simulated, video-like movement to your pictures. As you can see in these screenshots, shared by social media expert Matt Navarra, the new options provide two sets of visual effects tools for your still image uploads: ‘Layout’ provides different presentation styles for multi-image posts … Read more
In another important step in Facebook’s ongoing efforts to become the critical tech infrastructure element in the emerging Indian market, the Indian Government has this week approved an expansion of payments within WhatsApp, opening the door for the next stage of Facebook’s eCommerce push. As reported by TechCrunch: “National Payments Corporation of India (NPCI), the body that operates … Read more
In what appears to be an expansion of its #LearnOnTikTok program, which it first announced back in May, TikTok is now testing a new, dedicated ‘Learn’ stream of videos within the app. Currently in testing, and appearing for only some users, the stream, as noted, looks to be an expansion of its @LearnOnTikTok program, which is … Read more
After months of testing, WhatsApp has today announced that all users can now access its new ‘disappearing messages’ feature, which will see all new messages sent within the designated chat self-erase after 7 days. As explained by WhatsApp: “When disappearing messages is turned on, new messages sent to a chat will disappear after 7 days, helping the conversation feel lighter … Read more
For the last four years, the 2020 US Election has been projected as the ultimate test of social media networks and their capacity to respond to allegations of mass manipulation, foreign interference, fake news, and more. Facebook and Twitter, in particular, have worked to add in a range of new measures and tools to better … Read more
Yes, there are quite a few distractions around at the moment, but it is also worth noting that Christmas is only 47 days away, and that means that you need to get moving on your holiday marketing campaigns, and mapping out your upcoming efforts. And for many, that will involve ads on Facebook and Instagram, … Read more
YouTube has announced an update for its dedicated YouTube Music app – you know, the one YouTube always asks you if you want to try, and you tap ‘Ask me later’ to get back to your video. If you have actually gone through and downloaded it, YouTube is adding a new set of personalized music mix options … Read more
Snapchat has announced an expansion of its Snap Focus marketer education platform, with a new element called ‘Snap Connect’, which features a range of expert insights as part of more advanced courses on how to use the platform for direct response campaigns. As you can see in this clip, Snap Connect looks to showcase internal experts on Snap’s various direct … Read more