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Is TikTok part of your holiday marketing plan? The fast-growing, short-form video app is still rising, with projections that it will become the next billion-user social platform. Given this, it likely should be on your digital marketing radar – but amid various negative press reports in relation to a potential US ban, many businesses have … Read more
And so, the great social media circle of life continues… Today, Snapchat, which originally created the Stories format, which was then copied by Facebook, which originally created the News Feed, which was then copied by almost every other social app, has launched a new function called ‘Spotlight‘, which replicates TikTok, which has gained momentum with … Read more
After rolling out video chapters to all creators back in May, which enables creators to define specific segments of their video via time stamps, YouTube is now running an experiment which will see chapters automatically inserted into selected videos, using machine learning to identify segments within each clip. As explained by YouTube: “We want to make it easier for people … Read more
As Facebook shifts further into eCommerce, which will also see it dealing with more issues relating to misleading ads, payment disputes, and scammers. Getting ahead of the latter, and as we head into the holiday shopping season, Facebook has announced a new partnership with the Better Business Bureau which will seek to provide online shoppers with more … Read more
Get ready to stake your case – after shutting down its account verification application process back in 2017; Twitter says that it’s now looking to re-open applications for account verification which could give you a chance to get your own blue checkmark, making you infinitely more important than others on the platform. But hang on – as … Read more
Facebook has signed a new deal to air exclusive content around the Indian cricket team’s current tour of Australia, which will include a range of events and matches that will be shared directly to Facebook Watch, helping to boost viewership. Facebook has made the deal with Sony Pictures Networks India – as explained by TechRadar: “The partnership will involve … Read more
With Christmas fast approaching, Twitter has this week shared a new set of tips and considerations to help brands maximize their outreach and promotions in the holiday season. And while most brands will already have their overarching strategies in place, these tips are simple pointers or add-ons which could provide extra inspiration, as opposed to being major … Read more
TikTok is adding new warnings to video clips that feature contrasting light and dark patterns, which have the potential to trigger seizures in people who have epilepsy. As explained by TikTok: “Over the past few months, our team met with epilepsy advocates who shared feedback on how we can improve our platform. Based on these conversations, we launched a … Read more
Instagram is testing a new FAQ option for business accounts which would give brands the capacity to provide quick, tappable Q and A options within their Direct feed when customers look to submit a message query. As you can see in these screenshots posted by user @thenezvm (and shared by Matt Navarra), the new option would enable brands to highlight … Read more
Facebook has announced a new deal to acquire customer service automation platform Kustomer, which will provide more tools to help businesses manage their customer queries, especially via direct message. Kustomer specializes in AI detection of customer queries, then either responding automatically, based on context, or re-routing messages to human service agents. As per Kustomer: “Our chatbots enable end-to-end resolution … Read more