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Facebook is reportedly looking to overhaul its approach to hate speech, in order to better detect and address ‘the worst of the worst’ cases, as opposed to treating all hate speech incidents equally. According to The Washington Post, Facebook has shared an internal overview of its ‘WoW Project’, which will put increased focus on removing hateful comments directed … Read more
Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. As explained by Twitter: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing frequency caps for ads on Twitter globally. Whether it’s brand lift or offline sales impact, frequency caps allow … Read more
To say this year has tested brands is an understatement. The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition. Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both … Read more
Honestly, it feels like such a long time ago that the US Government issued an Executive Order which called for the sale of TikTok to a US business, or it would face a full ban in the region. So much has happened since then, but going on the technical details of the initial EO, TikTok should have … Read more
After rolling out its tweet reply controls to all users back in August, providing new ways to manage who can interact with your tweets, Twitter’s reportedly now working on a new addition to this process which would enable users to limit tweet replies to their followers only. As shared by reverse engineering expert Jane Manchun Wong, the new … Read more
YouTube has shared some new insights into how its feed algorithm works, addressing some common questions from creators around video distribution, and how they can align in order to maximize reach. The video builds on the algorithm insights videos that YouTube shared back in July and in October, which also provided answers to some key … Read more
Twitter has released its latest listing of key trends and topics for the year, which, unsurprisingly, saw #COVID19 and #StayHome as the first and third most Tweeted hashtags of 2020. But beyond the pandemic, it’s interesting to note the key focus points and people via tweet. First off, on TV shows – the Brazilian edition of … Read more
With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to help users make money from their clips. Instagram has a more advanced systems in place … Read more
Twitter has addressed some early concerns with its new Stories-like tool ‘Fleets’ after some users expressed concerns over accessibility and transparency in the Fleets usage process. As we reported last week, a day after announcing the full launch of Fleets, Twitter then slowed the roll-out-down due to back-end server issues caused by the influx in Fleets usage. … Read more
Facebook has announced a range of new fundraising and charity options as part of its ‘Season of Giving’ initiative, which will kick off next week, with Facebook pledging to match donations up to $7 million on Giving Tuesday, “a day when people all over the world come together to support great causes”. As explained by Facebook: “This year has … Read more