Admin 
As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools, and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: “From success stories to creative tools and free webinars, it has everything you need … Read more
Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. As per Snapchat: “The events of 2020 changed the way we work, shop, and stay in touch, creating what … Read more
Time for your annual reminder that children are earning way more than you, and having more fun doing it also. Well, one child in particular – Forbes has published its annual listing of the top earners on YouTube, which, once again, is lead by Ryan Kaji, of the ever-popular channel ‘Ryan’s World‘, who is now only 9 … Read more
Instagram’s recent keyword search change may not be the platform’s “sexiest” update, but it is a very useful one. As marketers, we’ve all been waiting for this one, because this update may help your posts get found even if you haven’t used a specific hashtag – which has been the only way to really search for … Read more
It may be the year that many want to forget, but 2020 hasn’t been all bad, with people also finding new ways to work, new ways to connect and new ways to engage with family and friends in order to stay in touch. And for many, one of those discoveries has been TikTok. The app … Read more
Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play – really, how we do everything. Two business sectors specifically impacted by the pandemic have been hospitality – and restaurants specifically – and home entertainment. Restaurants have had to quickly pivot to put … Read more
This is interesting – Google has created a new Lens in Snapchat which provides an interactive take on its ‘Year in Search’ trends overview. As you can see in this example, the Google Lens enables you to look over a series of images that represent the key events from 2020. You can then tap on … Read more
As we approach the New Year, and news of approved vaccines is starting to filter through, it feels like we’re reaching the next stage, that the light at the end of the COVID-19 tunnel is now within view. But that doesn’t, unfortunately, mean that we’re any safer from the virus – and right now, many … Read more
AR is set to become a much bigger consideration in 2021, with the expectation that wearable AR glasses will soon be available to the public. In line with this, Google has today announced that it’s testing out its own variation of AR ‘Try-on’ tools within Google Shopping listings, which will enable brands to provide digital overlays, … Read more
Yeah, I don’t know about this. In an attempt to spark more positive engagement and discussion within the app, Twitter’s launching a new test that will highlight things you have in common with other users who you don’t follow within the tweet reply composer. As you can see here, the new prompts will highlight, for … Read more