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After it was first spotted in testing last July, Facebook is today launching its new Page layout for creators and public figures, which provides more management options and engagement insights, while also, importantly, placing increased emphasis on following a Page instead of liking it. As you can see in this comparison to the current layout, … Read more
Will we see the launch of fully-enabled AR glasses from Facebook in 2021? Facebook previewed its work on its new Project Aria AR glasses last September, which included examples of full digital overlays that would be visible through the device – like safety alerts when walking down the street. But now, Facebook appears to be tempering … Read more
While regulators have voiced their opposition to the move, Facebook continues to push ahead with the integration of its messaging apps, which will eventually enable users to cross message from Instagram to Messenger to WhatsApp without each participant having to download each individual app. The company’s latest move on this front comes via WhatsApp, with … Read more
As it looks to build on its rising momentum, Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. As explained by Snapchat: “Introducing our new Global Partner Solutions program – a partnership with industry-leading companies that help advertisers connect with the Snapchat community in … Read more
Looking to improve your brand’s Twitter presence in 2021? This week, Twitter has shared some new tips on how to establish a brand voice via tweet, while it’s also provided some new worksheets to better facilitate the process. First off, on the fundamentals of brand voice – Twitter says that the three essentials of establishing your brand voice … Read more
Last month, Facebook launched a wide-scale attack against Apple’s coming IDFA changes, which will provide app users with more explicit information about data tracking by each app, and enable them to opt-out of such if they choose. Now, a new report has suggested there may be a good reason for Facebook’s opposition – according to data … Read more
Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen. As you can see in this screenshot, posted by Engadget, the new format presents Stories in a … Read more
Augmented reality looks set to take a major leap in 2021, with technological capacity providing new ways to create more immersive, responsive digital overlays on real-world environments, and new devices, like Facebook’s AR glasses, set to hit the consumer market. But will Facebook be the only company to release new AR wearables, or will it … Read more
Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook’s tips cover four key elements of effective lead generation, in order to help you formulate a better strategy for connecting with prospective customers at just the right time, … Read more
Will audio-based social become a bigger element of digital engagement in 2021? Twitter’s certainly putting its faith into the audio connection. After launching the first wave of testing for its new, Clubhouse-style audio ‘Spaces’ feature last month, the company has today announced that its acquired podcast listening app Breaker, which it will use to build out Spaces and … Read more