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If you’re looking to maximize your YouTube performance in 2021, it may be worth considering what types of short-form video clips you could also post to the platform, in addition to your regular uploads. Last week, YouTube CEO Susan Wojcicki outlined the company’s key areas of focus for the year ahead, which included this note: “More people … Read more
Twitter has been on an acquisition spree of late, buying up visual creation platforms, design and production teams improved audio discovery tools, and most recently, newsletter creation platform Revue. So what’s driving this newfound momentum at Twitter? Is the platform, long criticized for its lumbering progress, finally turning a new leaf? Well, kind of. The … Read more
A few weeks back, when Facebook and Twitter sparked a new round of controversy by banning then US President Donald Trump, I noted that the important thing to focus on within this process was not the banning of Trump itself, but the lessons learned from the Trump era and how the platforms look to evolve … Read more
Facebook reported record revenue as marketers boosted ad spending during the holidays, while also warning about the possible negative effects on ad targeting from Apple’s stricter privacy measures. CEO Mark Zuckerberg said in a Wednesday earnings call that his company increasingly sees Apple “as one of our biggest competitors.” In Q4 of 2020, Facebook’s profit climbed 53% … Read more
With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out … Read more
AR is set to get a lot more focus in 2021, as technological advances, including new wearable devices, come to market, and push the development of digital overlays and tools to the next level. And recently, TikTok took another step with its AR tools by adding a new LiDAR-enabled effect to ring in the New … Read more
This is a fairly minor update – and really, it seems like they should have gone this way a while ago – but Facebook is currently testing a new, visual-focused post composer update, which would put the latest images from your Camera Roll in a panel display just below the composer frame. As you can see in this … Read more
While social media has played a significant role in our communications landscape for the last decade, many organizations still struggle to understand the best practices, and effective versus non-effective approaches on the various social channels. I mean, it can be complex. The platforms and their algorithms are always changing, and it can be difficult to … Read more
Whether you like the format or not, Instagram is clearly keen to get more people using its TikTok-like Reels options, which, as some have noted, could be why you’re seeing less reach than normal with your regular Instagram posts and Stories. Some have speculated that with Instagram emphasizing Reels, that’s caused a reduction in reach … Read more
As Facebook continues to publicly criticize Apple’s coming changes to app data tracking, in the hopes of forcing the company to re-think the update, it’s also looking to educate advertisers and developers on the potential impacts of the coming IDFA changes, which are expected to have a significant impact on ad effectiveness. To reiterate the current situation … Read more