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This could be handy – TikTok has launched a new video editor tool that is designed to help marketers create more effective, native-looking TikTok video clips for their channels. As explained by TikTok: “TikTok Video Editor is an online smart editor that gives advertisers access to a suite of TikTok-style editing features. It allows you to quickly and … Read more
It’s fairly niche, but a relevant new Facebook ads addition either way. Today, The Social Network has added new ‘Dynamic Ads for Streaming‘, which is designed to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests. As explained by Facebook: “With Dynamic Ads for … Read more
TikTok has announced a new set of support resources as part of Sexual Assault Awareness Month, which is an important initiative for the app, given its reach to younger, more socially active audiences. As you can see in these images, TikTok has partnered with RAINN (Rape, Abuse & Incest National Network) in developing a new collection of educational content, … Read more
In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional option/s for their needs, Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. As explained by Twitter: “After an extensive discovery and research process, we … Read more
Facebook has agreed to restore the Pages of Australian news publishers on its platform after the Australian Government added some new amendments to its proposed Media Bargaining Code, which will essentially give Facebook more time to negotiate separate deals with publishers, paving the way for the launch of Facebook News in the region. As explained by Facebook: “We’re … Read more
If you want to maximize your usage of any platform, you need to have an understanding of why people use it, what they’re looking to discuss there, and how you can tap into those trends. To help with this, Twitter has published a new, 33-page trends report, which highlights a range of rising topics based on overall tweet … Read more
This week (February 22nd-28th), is National Eating Disorders Awareness Week, which aims to put a spotlight on eating disorders in order to raise awareness and educate the public on the need for support and assistance for those in need. Around 1 in 7 people will experience an eating disorder of some kind in their lifetime, whether that’s through food … Read more
YouTube has outlined two new charts in Studio Analytics which can provide more context as to comparative video performance, and may help guide your strategic approach. The first new chart maps YouTube video performance in dot or scatter plots, showing the performance of each of your video uploads on a single chart. As you can see here, … Read more
While audio social platform Clubhouse has seen a significant rise of late, as with the sudden ascent of group video streaming app Zoom last year, that rapid acceleration in exposure has lead to increased scrutiny of its processes and uncovered several major flaws that will need to quickly be addressed in order to reassure users and avoid further … Read more
Facebook threw the cat among the proverbial pigeons this week when it announced, after months of tense back and forth, that it would cut Australian news publishers off from its service, rather than adhering to the Australian Government’s proposed Media Bargaining Code. I’m actually in Australia, so I can tell you how it’s going. It’s … Read more