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Google has outlined a range of coming eCommerce tools, as it looks to help facilitate expanded user interest in online shopping, and changing search behaviors around product listings within its products. And these additions could have a big impact. According to Google, over a billion shopping sessions are now conducted across its apps every single day. The … Read more
Here’s a small, but helpful update. This week, Facebook has added a new checkbox into its video embed process which enables you to choose a specific time within the video playback at which you want your embed to play from. As you can see here, there’s now a new checkbox option in the embed process which enables … Read more
With alternative audio social tools rising fast, Clubhouse has found itself in an increasingly uphill battle to maintain audience attention, pitted against far better-resourced opponents who are looking to tap into the trend that it originated, and essentially stunt the app’s growth in order to keep their own users from drifting. Which, of course, makes … Read more
After testing them out in some regions over the past month, Instagram is now moving to expand Reels ads into more nations, as it looks to quickly build on the potential of the option. As you can see here, much like TikTok ads, Reels ads appear between other Reels clips within your feed, and include a … Read more
Last week, Twitter announced that it was re-opening public requests for profile Twitter verification, which have been on pause since 2017 due to confusion around the process, and what, exactly, its coveted blue checkmark on profiles represents. I mean, what did they think was going to happen? But now, due to a massive influx of … Read more
Instagram is looking to help more creators make the most of their opportunities by providing new insights data for both Reels and Instagram Live broadcasts within the app. As explained by Instagram: “Based on feedback from creators and businesses, today we’re launching insights for Reels and Live. We have been inspired by the ways our community has … Read more
How important is creator loyalty on YouTube, and how can that impact your video marketing strategy? There are two key considerations within this – for one, if you’re creating your own YouTube channel, and you’re mapping our your video content strategy, then understanding what makes viewers come back time and time again is obviously key … Read more
TikTok is looking to reinforce its connection with music trends via a new partnership with SiriusXM and Pandora that will see the creation of ‘TikTok Radio’, a new digital radio station that will showcase trending tracks based on platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US. As explained … Read more
Snapchat has published a new report on the potential for branded AR tools to influence shopping behavior, and how augmented reality tools could change the eCommerce process in a range of ways. The report, conducted in partnership with Publicis Media, incorporates responses from over 1,000 people, aged 13 – 49, across four markets (the US, the UK, France, and … Read more
TikTok has launched a new, two-part series of tips for creators and brands looking to maximize their content, and improve their audience response on the platform – which could be a big help for brands trying to find their feet, or establish a solid process for posting TikTok clips. As explained by TikTok: “As part of an ongoing initiative … Read more