This could be a big change. According to reports, TikTok is testing a new option that would enable users to upload videos of up to three minutes in length, an increase on the current 60-second limit. As you can see in this tweet from social media expert Matt Navarra, some users are being given ‘early access’ to…
Twitter is looking to beef up its account security options with the expansion of its support for physical security keys to mobile devices, which will enable anyone to use physical security keys to log in to Twitter via iOS and Android. What’s that, you say? Physical keys? Like your house keys? Kind of. Through Twitter’s WebAuthn API,…
It may not initially seem like an ideal fit, but Facebook is becoming increasingly influential in the car purchase process, and connecting users to relevant deals for their next automotive purchase. Indeed, Facebook reported last year that around half of auto consumers say that recommendations from friends and family are influential when deciding which new brand to…
This could have a significant impact on Facebook marketers operating in Europe – Facebook has this week shared an update on its developer blog which outlines various restrictions on Messenger API usage as a result of its efforts to comply with Europe’s evolving data privacy laws. As explained by Facebook: “As part of our efforts to comply with…
Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. As explained by Twitter: “Marketers know one key component of campaign success is effective audience reach. That’s why we are introducing frequency caps for ads on Twitter globally. Whether it’s brand lift or offline sales impact, frequency caps allow…
After rolling out its tweet reply controls to all users back in August, providing new ways to manage who can interact with your tweets, Twitter’s reportedly now working on a new addition to this process which would enable users to limit tweet replies to their followers only. As shared by reverse engineering expert Jane Manchun Wong, the new…
With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to help users make money from their clips. Instagram has a more advanced systems in place…
Twitter has addressed some early concerns with its new Stories-like tool ‘Fleets’ after some users expressed concerns over accessibility and transparency in the Fleets usage process. As we reported last week, a day after announcing the full launch of Fleets, Twitter then slowed the roll-out-down due to back-end server issues caused by the influx in Fleets usage….
And so, the great social media circle of life continues… Today, Snapchat, which originally created the Stories format, which was then copied by Facebook, which originally created the News Feed, which was then copied by almost every other social app, has launched a new function called ‘Spotlight‘, which replicates TikTok, which has gained momentum with…
After rolling out video chapters to all creators back in May, which enables creators to define specific segments of their video via time stamps, YouTube is now running an experiment which will see chapters automatically inserted into selected videos, using machine learning to identify segments within each clip. As explained by YouTube: “We want to make it easier for people…