Twitter

Twitter Reverts to Traditional Retweet Process after Removing Straight Retweeting for the US Election

Twitter has announced that it’s reverting back to its regular retweet process after removing straight retweeting as an option in the US back in October, within the lead-up to the Presidential Election. The hope was that by prompting users to Quote Tweet, instead of just Retweeting, it would make users think more carefully about what they were…

Reels

Instagram Added New Creative Tools in Reels and Stories

Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll-out of its Branded Content tags. First off, on Reels – as shared by social media expert Matt Navarra, Instagram’s adding new ‘Audio Mix’ and Voice-over’ options into your Reels composition tools….

AR

Google Adds New AR ‘Try-On’ Ads within Google Shopping Listings

AR is set to become a much bigger consideration in 2021, with the expectation that wearable AR glasses will soon be available to the public. In line with this, Google has today announced that it’s testing out its own variation of AR ‘Try-on’ tools within Google Shopping listings, which will enable brands to provide digital overlays,…

Twitter

Twitter is Testing a New Way to Spark Positive Engagement by Highlighting Things in Common with Other Users

Yeah, I don’t know about this. In an attempt to spark more positive engagement and discussion within the app, Twitter’s launching a new test that will highlight things you have in common with other users who you don’t follow within the tweet reply composer. As you can see here, the new prompts will highlight, for…

Facebook

Facebook Adds AR Effects and 360-degree Backgrounds to the Desktop Version of Messenger

Facebook is looking to help Messenger desktop users celebrate the holiday season with a new set of AR effects, filters, and 360-degree backgrounds, the first effects of their type to be added to the desktop version of the app. Users have been able to add AR effects within their regular, in-app Messenger interactions for some time, with…

Reddit

Reddit Announces New Integration with Moat to Provide Third Party Verification on Ad Metrics

As Reddit continues to build its ad offerings, and refine its platform to maximize advertiser appeal, another key element is assurance and providing marketers with data they need to understand the performance of their on-platform ad efforts. Today, Reddit has announced a new integration with Moat by Oracle Data Cloud, which will provide third party verification on Reddit…

Pinterest

Pinterest has Published Recommendations from Review of its Workplace Culture

Pinterest has shared the details of a review into its workplace culture, which was initiated after two former employees outlined their experiences, as employees of color, working for the platform. After Pinterest shared a public response in support of the #BlackLivesMatter protests back in June, the two employees criticized the company, saying that despite its public commentary, its own…

LinkedIn

LinkedIn has Announced a New ‘Products’ Tab on Company Pages to Highlight Specific Products

LinkedIn has announced a new ‘Products’ tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence. As explained by LinkedIn: “With Product Pages, you can spotlight product endorsements and testimonials by your users, gather ratings and reviews from current users, and generate leads with…

Super

Facebook is Looking to Take on Cameo with a New Celebrity Streaming Option known as ‘Super’

If Facebook is at all spooked by the announcement of a major investigation into its alleged efforts to squeeze competitors out of the market, it’s certainly not showing it. Today, Bloomberg has reported that Facebook’s working on a new option that would enable users to pay for video calls with celebrities, which is reportedly called ‘Super’, according…

Google

Google Added Business Messaging Options in Maps and Search to Help Streamline Connection

Google is looking to make it easier for users to get in touch with businesses direct from Maps and Search in order to get quick answers to more specific queries. As explained by Google: “When people look for information online, they want to find the answers to their questions quickly. This is especially true for people…