This is interesting, and could, potentially, have implications for your 2021 content approach. This week, Google has begun testing a new carousel of short-form video results for selected queries, providing direct links to relevant TikTok and Instagram Reels video clips. The move aligns with the rising popularity of short-form video content, enabling Google to tap into that trend,…
YouTube is testing a new shortcut option for its TikTok-like ‘Shorts’ feed, as it seeks to establish the option in the Indian market. As you can see in this screenshot, posted by Digital Information World, the new home screen link gives Shorts prominent space in the top bar of the app, making it easier to tap through and…
As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools, and explainers to help SMBs tap into the fast-growing app. As explained by TikTok: “From success stories to creative tools and free webinars, it has everything you need…
It may be the year that many want to forget, but 2020 hasn’t been all bad, with people also finding new ways to work, new ways to connect and new ways to engage with family and friends in order to stay in touch. And for many, one of those discoveries has been TikTok. The app…
This is interesting – Google has created a new Lens in Snapchat which provides an interactive take on its ‘Year in Search’ trends overview. As you can see in this example, the Google Lens enables you to look over a series of images that represent the key events from 2020. You can then tap on…
AR is set to become a much bigger consideration in 2021, with the expectation that wearable AR glasses will soon be available to the public. In line with this, Google has today announced that it’s testing out its own variation of AR ‘Try-on’ tools within Google Shopping listings, which will enable brands to provide digital overlays,…
Yeah, I don’t know about this. In an attempt to spark more positive engagement and discussion within the app, Twitter’s launching a new test that will highlight things you have in common with other users who you don’t follow within the tweet reply composer. As you can see here, the new prompts will highlight, for…
Twitter has launched an early beta version of its new, Clubhouse-like audio Spaces feature, which will see a small group of users invited to test out the new audio-only, virtual rooms function. As you can see in the above screenshots, Twitter’s audio Spaces will enable users to create an audio-only meeting, which their connections can then join,…
I’m not sure that Facebook’s plan of attack to combat Apple’s coming IDFA changes is going to work out the way it might hope. Yesterday, Facebook launched a major new campaign in which it presented itself as the champion of SMBs, whom it says will be severely impacted by Apple’s coming changes. The IDFA update…
If TikTok wants to fully maximize its opportunity, and truly compete with the big players in the social space, eCommerce will be a key pathway, providing more options for creators to monetize their content, while also moving it into line with the next big shift within the sector. Today, TikTok’s taken another step in that…