Facebook says that it will soon begin testing advanced advertiser topic exclusion controls which will enable businesses to stop their ads appearing next to certain topics in the News Feed, based on their brand suitability preferences. As explained by Facebook: “We are planning to test a solution that will allow an advertiser to select a topic, like ‘Crime…
While Instagram continues to add more and more functions, it also, increasingly, wants users to better focus on what they post within each element, in order to maximize engagement. Late last week, Instagram began sending out this notification to selected users. As you can see in this screenshot, shared by social media expert Matt Navarra, Instagram is now…
AR is set to get a lot more focus in 2021, as technological advances, including new wearable devices, come to market, and push the development of digital overlays and tools to the next level. And recently, TikTok took another step with its AR tools by adding a new LiDAR-enabled effect to ring in the New…
This is a fairly minor update – and really, it seems like they should have gone this way a while ago – but Facebook is currently testing a new, visual-focused post composer update, which would put the latest images from your Camera Roll in a panel display just below the composer frame. As you can see in this…
After it was first spotted in testing last July, Facebook is today launching its new Page layout for creators and public figures, which provides more management options and engagement insights, while also, importantly, placing increased emphasis on following a Page instead of liking it. As you can see in this comparison to the current layout,…
Will we see the launch of fully-enabled AR glasses from Facebook in 2021? Facebook previewed its work on its new Project Aria AR glasses last September, which included examples of full digital overlays that would be visible through the device – like safety alerts when walking down the street. But now, Facebook appears to be tempering…
As it looks to build on its rising momentum, Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. As explained by Snapchat: “Introducing our new Global Partner Solutions program – a partnership with industry-leading companies that help advertisers connect with the Snapchat community in…
Looking to improve your brand’s Twitter presence in 2021? This week, Twitter has shared some new tips on how to establish a brand voice via tweet, while it’s also provided some new worksheets to better facilitate the process. First off, on the fundamentals of brand voice – Twitter says that the three essentials of establishing your brand voice…
Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen. As you can see in this screenshot, posted by Engadget, the new format presents Stories in a…
After launching an initial test of its Engagement Alerts for groups last May, Facebook is now expanding the option to more group admins, while also adding some new elements to help group managers stay on top of relevant discussions and engagement. Engagement Alerts let admins know ‘when posts or comments in your group are getting a big…