TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips. As explained by TikTok: “The new effects are powered by real-time and interactive music processing technologies. The result is visual movements and transitions that move synchronously to the beat of any song from TikTok’s sounds library.”…
Facebook’s experimental NPE team has released yet another new app, this time focused on the rising interest in audio social, though with the addition of alternate elements to hopefully enhance the engagement process. Today, NPE has launched a beta test of ‘Hotline‘, a web-based app that incorporates the engagement features of Clubhouse with more visual and…
Facebook is looking to help provide more context on posts, particularly those related to political issues, with a test of new labels which delineate whether the Page is a ‘public official’, a ‘fan page’, or a ‘satire page’. As you can see in this example, the new labels will appear below the Page title on posts, which…
Facebook is rolling out a new ‘Layouts’ option within its post composer tools, which provides a range of frames and formats to add a fresh take to your visuals posted to the app. As you can see in this example, posted by user Jacki Pitkow (and shared by Matt Navarra), the new Layout option can be found in your post…
This could be handy – TikTok has launched a new video editor tool that is designed to help marketers create more effective, native-looking TikTok video clips for their channels. As explained by TikTok: “TikTok Video Editor is an online smart editor that gives advertisers access to a suite of TikTok-style editing features. It allows you to quickly and…
It’s fairly niche, but a relevant new Facebook ads addition either way. Today, The Social Network has added new ‘Dynamic Ads for Streaming‘, which is designed to help video streaming brands showcase relevant titles to people on Facebook, in order to entice new sign-ups based on their interests. As explained by Facebook: “With Dynamic Ads for…
YouTube has outlined two new charts in Studio Analytics which can provide more context as to comparative video performance, and may help guide your strategic approach. The first new chart maps YouTube video performance in dot or scatter plots, showing the performance of each of your video uploads on a single chart. As you can see here,…
Considering getting into podcasts but not sure where to begin? You may soon have a new option, with Spotify working on a new process that will enable people to convert their written WordPress blog posts into audio content. As reported by Axios, Spotify is partnering with WordPress to translate written content directly into podcasts via its podcast creator…
After the feature was first spotted in testing last August, Twitter has now officially launched a full live test of voice clips within direct messages to users in India, Brazil and Japan. As you can see here, the process enables users to record an audio clip which can then be sent as a message. It’s essentially an…
This will make many Instagrammers very happy – the platform is today adding a new ‘Recently Deleted’ folder which will enable users to restore any feed posts that they’ve deleted for 30 days after the fact. As explained by Instagram: “Now, for the first time, you can review and restore deleted content in the Instagram app. […] Photos,…