After announcing the expansion of its TikTok-like ‘Shorts’ option to all US users last week, YouTube has today announced the next phase in its expanding focus on short-form content, with a new ‘Shorts Fund‘ that will see YouTube pay out $100 million to top Shorts creators to provide additional support, and motivation, for their efforts. As explained by YouTube: “Since…
With competitors rising, TikTok is working to establish stronger monetization processes for its short-form video content, in order to capitalize on its massive potential, and provide more motivation to keep its top users posting to the app, as opposed to moving on to more lucrative pastures. A key element of this will be eCommerce – …
Instagram has added a new ‘Pronouns’ option on user profiles which lets users select up to four pronouns so that people know how they should be referred to within interactions. As you can see here, the new option is listed in your profile settings – just select ‘Edit Profile’>’Pronouns’ and you can enter in your…
This is slightly unexpected. According to a new report from Axios, TikTok is currently testing a new tool that would enable brands to recruit employees on the platform, and promote their internal workplace culture to potential candidates via TikTok clips. As explained by Axios: “The pilot program is designed to help people find jobs on TikTok and connect…
TikTok is adding some new elements to its developer platform, which will provide more ways to integrate TikTok into third-party app experiences, and vice versa. As per TikTok: “Today, we’re excited to introduce the new Sound and Login Kits for TikTok, which will help third-party apps create more frictionless sharing and authentication experiences for their users. The…
After launching an initial beta test of its new ‘Shorts’ option to selected US users back in March, YouTube is now expanding Shorts to all US users, with broader access to the tool coming over the next week. As per YouTube’s Conor Kavanagh: “Over the next week, all creators within the United States will have access to the Shorts…
After testing it out over the last couple of months, Twitter is now rolling out its new tweet image display format, which will mean that full-sized previews of attached tweet images are now shown within user timelines, as opposed to the current cropping down to fit your picture into a specific tweet image frame. You can…
After recently re-launching its test of warning prompts on tweet replies that contain potentially offensive remarks, Twitter is now rolling out a new, updated version of the prompts, across both iOS and Android, which utilize an improved detection algorithm to avoid misidentification, while they also aim to provide more context and options to help users better understand what…
After launching an initial test of its Nextdoor-like ‘Neighborhoods’ feature for users in Calgary last October, Facebook has now announced the next stage of the project, which will see Neighborhoods released to regions across Canada as the first stage of a broader public launch. As explained by Facebook: “People have always used Facebook to connect with their neighbors…
After it first started experimenting with up and downvotes for group comments back in November, Facebook has now updated the test, with new badges that can be allocated to indicate to the commenter why you find their remark valuable. As you can see in this example, posted by social media specialist Johannes Van Zijl (and shared by Matt…