If you’re using TikTok for marketing, then this will be welcome news. This week, TikTok is rolling out some new analytics tools in its Creator Marketplace app, including real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more. Creator Marketplace is TikTok’s native influencer marketing solution, enabling brands to locate relevant TikTok users for partnerships based on focus…
Over the last few years, Facebook has provided regular updates on clusters of accounts that it’s detected which have been engaged in what it calls “coordinated inauthentic behavior” – essentially, broad-scale operations designed to misinform and mislead Facebook users. Following the 2016 US Presidential Election, and revelations of foreign interference in the political process, Facebook has been taking a…
Last week, Facebook began rolling out a new, streamlined version of Facebook Messenger on iOS, which most notably sees the removal of the ‘Discover’ tab, narrowing you in-app navigation options. The update is in line with Facebook’s long-standing vision to simplify its core messaging surface after years of updates and changes “cluttered” the app. And this week, Facebook…
It may come as little surprise; it may seem like an odd fit. Either way, LinkedIn has this week confirmed that it’s working on its own version of LinkedIn Stories which will be rolled out to all users soon. As explained by Pete Davies of LinkedIn: “Stories first appeared on Snapchat, with other platforms like Instagram and Facebook…
Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes, and impressions — are built upon. Without any Facebook…
While it may seem that the cards are definitely stacked against Facebook Pages, there are still ways to improve your Facebook reach organically — it just takes a little creativity. Build relationships and trust with your audience to boost your Facebook reach Lauren Scissors dropped a hint as to what type of branded content will…
Are you taking full advantage of glowing reviews from your best customers? Do you promote customer reviews and testimonials on Instagram? In this article, you’ll learn why you should promote customer reviews and testimonials on Instagram; to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV. Why Promote Customer Reviews and Testimonials…
Is your Facebook marketing plan meeting your customers where they are? Wondering how to design a Facebook marketing plan that supports your sales funnel? In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys. #1: Map Out Multiple Customer…
Instagram Stories have become a powerful tool for marketers to drive traffic, increase engagement and even make sales. But Instagram stories only last 24hrs, and the grind of creating and posting new content daily can be very challenging. Whether you’re struggling with creating the content, keeping all your assets in one place or simply remembering…
As much as Instagram Stories encourages us to overshare pretty much every detail of our lives, you might want to consider taking more control of who can actually see your life in snippets; thereby knowing how to hide your Instagram stories from toxic followers. A few months ago, Instagram introduced a new feature that highlights…