WhatsApp

WhatsApp in Conjunction with the WHO Launches ‘Together at Home’ Sticker Pack to Boost COVID-19 Messaging

WhatsApp has launched a new sticker pack, in conjunction with the WHO, to help spread key health messaging among its user base, in order to reduce the ongoing spread of COVID-19. As explained by WhatsApp: “We’re excited to work with The World Health Organization to launch the “Together at Home” sticker pack that will help people stay…

Facebook

Facebook Expands Access to its Cartoonish ‘Avatars’ to European Users

Facebook has this week announced the expanded roll-out of its ‘Avatars’ custom, Bitmoji-like characters, which it first launched to Australian users in June last year. As per Facebook’s EMEA Communications manager Alexandru Voica: “We’re expanding Avatars across Europe, and are excited to give people in these countries a new way to express themselves and convey more of their identity….

Facebook

Facebook Provides New COVID-19 Symptom Tracking Maps to Assist in Response Planning

Facebook, in conjunction with Carnegie Melon, has this week published the first of its new COVID-19 symptom tracking maps, which may help authorities in planning for future outbreaks by highlighting where groups of people are experiencing coronavirus symptoms across the US. The maps use self-reported symptom data from Facebook users, then pin that info onto map locations, highlighting key…

Facebook

Facebook Tests Adaptive Color Backgrounds for Profiles within the Mobile app

According to a new discovery by reverse engineering expert Jane Manchun Wong, Facebook looks to be testing out a new option that would alter the background color of your profile within the mobile app based on the dominant color in your profile image. Maybe, this will work? Possibly? As you can see in these examples, the process would work by…

Facebook

Facebook Challenges Twitch, YouTube with its New Gaming App

With Facebook gaining momentum in the gaming market, The Social Network is looking to tap into the rising popularity of gaming during the COVID-19 pandemic with the launch of a new, dedicated Facebook Gaming app that incorporates gaming content, plays options and groups. The app will initially be available in Android, with iOS to follow soon. As…

Facebook

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 72-hours

With the Stories format slowly gaining traction on Facebook, The Social Network looks to be experimenting with a new option that could increase Stories views – and potentially make them a more interesting proposition for the older Facebook audience. According to a new discovery by reverse engineering expert Jane Manchun Wong, Facebook is testing a new option that would enable users to keep…

Instagram

Instagram is testing an Option to Simulcast Instagram Live Streams to Facebook

This could be interesting. According to a new discovery by Alessandro Paluzzi, Instagram is testing an option that would enable you to simulcast your Instagram Live sessions over to your Facebook Page, essentially broadcasting to your audiences on both platforms at the same time. This screenshot is from the Story settings menu on Instagram – when…

Twitter

Twitter adds Effective Poll Tips in Its Latest ‘Good Copy, Bad Copy’ Update

Twitter’s Global Creative Lead Joe Wadlington is back with another ‘Good Copy, Bad Copy’ Twitter tips video, this time looking at Twitter polls, and how to make the best use of the option to improve your strategic approach. As explained by Wadlington, an important element to remember when creating polls is not to focus too much on engagement…

Instagram

Instagram Live Streams Can Now Be Viewed on Desktop PCs

After rolling out access to Direct messages via the web last week, Instagram is now also giving users the option to view Instagram Live broadcasts on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams. As you can see in this image, shared by Android Police when viewing Instagram Live streams…

IGTV

Instagram Updates IGTV App: Instagram Adds New IGTV Preview Option for Stories

Instagram has released a new update for its separate IGTV app, which aims to put more emphasis on top creators, who are key to maximizing engagement with the video platform. The main aesthetic change is the homepage – as you can see in the middle frame above, the IGTV home screen will now feature a popular creator up at the…