Snapchat has published a new report on the potential for branded AR tools to influence shopping behavior, and how augmented reality tools could change the eCommerce process in a range of ways. The report, conducted in partnership with Publicis Media, incorporates responses from over 1,000 people, aged 13 – 49, across four markets (the US, the UK, France, and…
With malicious actors increasingly looking to utilize social media platforms to spread misinformation, operate phishing scams or for other nefarious motives, it’s important that every platform continues to evolve its detection processes, in order to protect users from exploitation, and keep their feeds free of unwanted distraction, helping to maximize engagement. This week, Pinterest has provided…
This will be welcome news for those who regularly save a bunch of tweets. According to a new finding posted by reverse engineering expert Jane Manchun Wong, Twitter is working on a new folders option within the Bookmarks tab, which would enable users to save tweets into a range of defined categories – or ‘Collections’, as Twitter is…
With live-streaming now available on almost every major social platform, it’s little surprise to see Pinterest also looking at its own live-stream options to help promote creators, and boost engagement in the app. As reported by TechCrunch, later this month, Pinterest will host a three-day virtual event, which will feature a range of live-streamed sessions from…
Here’s some potentially good news for those seeking validity via their Twitter presence. According to reverse engineering expert Jane Manchun Wong, who knows about such things, and has a range of connections inside Twitter HQ, the platform is looking to re-open public applications for profile verification from next week. As you may recall, back in November, Twitter announced that…
As it looks to continue to expand its ad business, and maximize its commercial opportunities, Reddit has announced the launch of its own in-house creative strategy agency, which will provide assistance for businesses looking to tap into Reddit for promotions. The new agency, called KarmaLab, will be made available to all of Reddit’s ad partners “via a scaled offering dependent…
It’s been a long time coming, but Twitter has finally added its DM search bar on Android, bringing it into line with iOS, which has had the option to search DMs by username since 2019. Note that last point – while searching by username is helpful, what would be really helpful in Twitter DM search…
Misinformation has become a key focus for every digital platform, and this week, TikTok has announced a new initiative to help improve digital literacy, and stop the spread of misleading reports within its app. Called #FactCheckYourFeed, the new campaign aims to help equip TikTok users with the skills they need to “critically engage with content, navigate our…
With Clubhouse downloads slowing, and Twitter broadening access to its audio ‘Spaces’ tool, Facebook’s new audio social options look set to shake-up the trend even further, with the company now launching the first public test of its recently announced audio tools with users in Taiwan. As reported by Bloomberg: “Facebook is starting the first test of its…
YouTube says that it will be rolling out its new Clips option to 10x more channels over the coming weeks, providing another way to share specific segments from YouTube videos. As it sounds, Clips enables users to select and share a small portion of an eligible video clip (up to 60 seconds in length), which will then…