With YouTube creators seeing lower returns than normal due to the impacts of COVID-19, the platform has been working to provide more options to help YouTubers both understand their key metrics, and maximize their revenue potential. And now, YouTube is also looking to refine its data presentation to provide more context for creators. As per … Read more
Amid renewed calls to ban the app, after India blocked all Chinese-originated apps due to concerns around their potential data-sharing obligations with the Chinese Government, TikTok has this week published its latest transparency report, which provides specific detail on all of the requests that the app has received from law enforcement and government bodies relating to content removals … Read more
While Facebook is slowly rolling out its new Shops feature on both Facebook and Instagram, the company is also taking the next steps into eCommerce within WhatsApp, as it looks for ways to monetize the app’s 2 billion active users. And this week, WhatsApp’s added two new features to help brands better promote their presence on the platform. … Read more
Snapchat has launched the first campaign using its new ‘Shoppable AR’ technology, which it recently announced at its 2020 Snap Partner Summit. The initial campaign will be an AR shoe ‘try-on’ filter, created in conjunction with Gucci. As per Gucci: “Snapchat and Gucci are launching the first global sponsored augmented reality shoe try-on Lenses on … Read more
After recently making product listings in its Shopping tab available for free for retailers, Google is now expanding the same to search listings for products, further expanding the eCommerce potential of the platform. As explained by Google: “Free listings in Google Search results make your offers more access to the hundreds of millions of people who shop … Read more
Facebook has announced a new News Feed algorithm update for news content, which will put more emphasis on original reporting, and boost content from news websites that provide information on their journalists, increasing transparency. The change comes as more people are turning to Facebook for news content – according to Pew Research, around 68% of Americans now get … Read more
Given the current state of the world, Christmas feels a very long way off. But we’re now officially into the second half of the year, and that means that it’s time for brands to consider their holiday marketing campaigns, in order to ensure that they have everything in place ahead of time to maximize their … Read more
Are you ready for the next stage of the Stories takeover in your Instagram app? Back in May, we reported that Instagram was testing a new double-story Stories feed with some users. Now, Instagram has confirmed that it’s also testing this somewhat intimidating full-screen Stories display: As you can see in these screenshots, posted by AdWeek marketing … Read more
Facebook-owned messaging giant WhatsApp has released some new, interactive features, including animated stickers, new dark mode options, QR codes, and more. First off, after they were spotted in testing in the latest beta version of the app, WhatsApp has now announced animated stickers in chats. The stickers provide another way to engage within WhatsApp threads – … Read more
With Facebook and Instagram Shops on the way, Facebook has this week added some handy new Custom Audience creation options to align with increasing eCommerce activity. As you can see in this screenshot, posted by Michael Vittori (and shared by social media expert Matt Navarra), now, in your Custom Audience options through Facebook Ads Manager, there’s a new … Read more