While questions swirl around the future of TikTok, the platform continues to push ahead with its business offerings, this time via a new, interactive brand promotion option called ‘Gamified Branded Effects‘. As noted in the post, Gamified Branded Effects enable brands to build branded games into their TikTok clips, with more than 20 templates available, which can … Read more
Facebook is launching a new investigation into potential bias within its algorithms, as it works to improve its systems in response to the #BlackLivesMatter movement, and in light of its recent civil rights audit. As reported by The Wall Street Journal, both Facebook and Instagram will launch new examinations of their core algorithms. As per WSJ: “The … Read more
Last week, YouTube previewed a coming addition to YouTube Studio which will provide creators with a listing of other videos that their viewers have watched on the platform, not created by them, adding a new level of context to their audience research efforts. As explained by YouTube: “This gives you a great opportunity to get to know your audience better. … Read more
Facebook is launching a new program that aims to provide more incentive for music publishers to post exclusive artist video clips direct to Facebook, which could see it provide more of a challenge to YouTube, while also luring bigger audiences to Facebook Watch. As posted by social media expert Matt Navarra and Drowned in Sound founder Sean Adams, the … Read more
Google continues to add new tools to help businesses shift into digital marketing, as many look to replace the operational capacity that they’ve lost due to the COVID-19 lockdowns around the world. Google’s latest update involves new ad types, including new markers on search ads to prompt audience action, and improved display types to assist in branding. First … Read more
Google has announced the first element of its latest push to establish a stronger presence in the Indian market, with the purchase of a 7.73% stake in internet provider Jio Platforms for $4.5 billion. As explained by Google: “Google and Jio Platforms have entered into a commercial agreement to jointly develop an entry-level affordable smartphone with optimizations to … Read more
After testing it out over the past few months, Twitter has now officially launched its new direct message chat window on the desktop, which enables users to engage with their messages without having to leave their main tweet feed. As you can see here, the addition provides a mini, picture-in-picture display for your DMs, which is … Read more
This is a big change – Reddit has today launched a new post option called ‘Image Galleries‘, which will enable users of selected subreddits to attach up to 20 images or GIFs to their posts. As you can see in this example, the new post format will include a counter on the top right of the … Read more
With COVID-19 cases spiking once again in several regions, Facebook is launching two new initiatives to help boost awareness of preventative measures, and dispel some of the pervading myths about the virus. First off, Facebook is expanding its top of feed alerts, in both Facebook and Instagram, which will remind people to wear masks when out in public. … Read more
Snapchat has today announced a new closed beta test of brand profiles, which will provide more specific ways for brands to connect with Snapchatters in-app. As explained by Snapchat: “Brand Profiles offer a permanent home for brands on Snapchat, [bringing] various brand experiences for Snapchatters together into a single home on our service. With 229 million Snapchatters using the … Read more