Google

Google Tells Australian Users the Negative Impacts around the Proposed New Revenue-Sharing Laws

As the Australian Government pushes ahead with law reform that would essentially force Google and Facebook to share their revenue with Australian news publishers, Google has this week launched a new campaign to inform Australian users of the threat such regulations could pose to its services in the region. As you can see in the above messaging,…

TikTok

TikTok Launches New Information Hub to Counter Inaccurate Rumors About the App

Amid ongoing negotiations about its future, and its likely sell-off to an American-owned organization to avoid a ban in the US, TikTok has this week launched a new information hub, which it says will ‘serve as a source of truth’ is counter to the various rumors around the app. The ‘Last Sunny Corner of the Internet’ is…

Google

Google Expands Audio Advertising Options to Help Businesses Tap Into the Rising Consumption of Podcasts

Google has announced a new range of audio advertising options in order to help businesses tap into the rising consumption of podcasts, digital radio, and other digital audio forms. As explained by Google: “In 2020, US adults are projected to listen to digital audio more than radio for the first time ever. As the audio landscape continues to shift…

Snapchat

Snapchat Adds New Voter Registration Tools Ahead of the US Election to Assist First-time Voters

Snapchat is rolling out a collection of new tools to encourage Snapchatters to vote in the upcoming US Presidential election, including registration, prompts, and new guides to assist first-time voters in having their say. As reported by Axios, the new push from Snap will include four elements: Voter Registration – Through its new mini-apps, Snapchat’s adding…

Facebook

Facebook Adds New Sponsored Post Options for Group Admins

As Facebook continues to emphasize group engagement, The Social Network is also looking to create more opportunities for businesses within these highly engaged communities. And while you can already run ads in the Groups feed, Facebook is looking to add another potential revenue pathway specifically for group admins, with new brand partnership posts built into the…

Facebook

Facebook Releases the iOS Limited Version of its New Gaming App Due to App Store Regulations

Months after launching its new Facebook Gaming app on Android, Facebook has this week released the iOS version of its revamped mobile gaming platform – though in a slightly different form to what had been originally planned. See if you can spot the difference – here’s the preview for the Facebook Gaming app on the Google…

Whatsapp

Messenger Rooms is Now Available via WhatsApp on Desktop Version

After announcing at launch that its Messenger Rooms multi-participant video call option would be available to users in other Facebook apps as well, this week, the option has now become available on the desktop version of WhatsApp. Facebook has been working on the WhatsApp integration for Rooms since the function’s April launch, with WABetaInfo sharing these images from…

Snapchat

Snapchat Launches a New Campaign to Highlight the Potential of its Platform for Business Promotions

Snapchat has this week launched a new campaign to highlight the potential of its platform for business promotions, which features a range of high-profile ad executives commenting on their experiences in connecting with audiences through the app. The campaign includes endorsements from Blake Stuchin, the Vice President of Digital Development at the NFL, Sadira Furlow,…