LinkedIn has announced some new additions to its Sales Navigator platform, as it works to provide more solutions to help business people increasingly working remotely, and unable to hold regular face-to-face meetings with clients. First off, LinkedIn’s adding two new, machine learning-enabled alerts, which will help to keep salespeople aware of relevant activity around their business….
Amid speculation over its future in the US, TikTok’s counteroffensive, thus far, has largely revolved around showcasing the value its platform provides for Americans – both in terms of general usage and in creating new opportunities in jobs, content revenue, exposure, etc. Which, in the middle of a pandemic, when unemployment figures are at record highs,…
As the COVID-19 pandemic drags on, LinkedIn is also tracking its impacts on the US job market via its ‘Workforce Insights’ blog, including in-demand positions, employer and employee outlook, overall jobs’ growth, etc. But fair warning: A lot of the information is, as you would expect, fairly negative, and it may not be beneficial to keep tabs on…
Facebook is adding another new feature for groups, with a new post-level analytics option which will provide more context as to how people are engaging with group updates. As explained by Facebook: “With post-level metrics, admins can easily see the reach of a post with the unique number of people who’ve seen the post as well as engagement…
Instagram is making a new push to stamp out bot accounts via a new process that will require the owners of profiles found to be connected with suspicious behavior to provide identification information to confirm that they are, in fact, a real person. As per Instagram: “We want the content you see on Instagram to be authentic and…
Yes, I know that TikTok is under a cloud right now and that maybe it’s not the best time to be providing updates on potential tools that marketers can use to maximize their TikTok presence. But the fact remains that it’s still a hugely influential platform and that many brands are indeed looking at how…
Yes, TikTok remains under a cloud, and yes, there are ongoing concerns about its data-sharing and moderation processes. For some, that will mean that they’ll look to avoid the app entirely, but many others are still looking at ways to tap into the video platform’s popularity, and in particular, its reach with younger audiences. How…
Facebook is looking to give users more control over the specific posts and updates they see from each Page they choose to follow, with a new listing of advanced Page follows options appearing for some users. Users can now follow either all updates from the Page or a selection of: Posts – Highlights, all updates or…
Facebook is determined to heap the pressure onto TikTok wherever it can, and this week, The Social Network has launched a new test of a feed of short-form video clips in its main app, exclusively in the Indian market, where TikTok is currently banned. As you can see in the above screenshots, posted by user Roneet Michael on Twitter (and…
With the 2020 US Presidential Election drawing near, Facebook has this week added some new tools to its Ad Library to better track political ad spend and provide more transparency into how each campaign is using the platform’s ad options. As outlined by Facebook’s Rob Leathern, the new tools are designed to help researchers and journalists better understand,…